In my very first episode, I speak to Alex Malouf, a prolific PR and communications leader in the Middle East and Africa region. His most recent role was Executive Director shaping the communications strategy for Ceer, Saudi Arabia's first electric vehicle brand.

With two decades of experience, a growing list of certifications, and board memberships, Alex is known for sparking discussions, pushing boundaries and moving the comms industry towards excellence.

In my interview, you'll hear him talk about how his eclectic mix of degrees (Arabic, Middle Eastern Politics, Computation and Marketing), family background and education have informed his career choices. You'll learn about his move from journalism to PR, his impressive multilingual skills, his approach to handling challenges and his trick to getting networking right. Plus, he makes a very strong case for why the industry's professionals must pursue PR certifications.