In this episode, I share insights from my recent experiences in business, focusing on the importance of building relationships, effective marketing strategies, and the necessity of quick decision-making. I talk about the need for demonstration over description in sales, the significance of outcome-based services, and the continuous improvement required in business practices. I also go into the challenges of gaining trust from cold audiences and the ongoing nature of business growth and learning.

Highlights:

"Don't describe, but demonstrate"

"People want to have a guarantee"

"It's a game of trial and error"