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Making the Brand | Marketing with a Pop Culture Twist
Brianne Fleming
102 episodes
1 week ago
A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍 New episodes every other Wednesday
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All content for Making the Brand | Marketing with a Pop Culture Twist is the property of Brianne Fleming and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍 New episodes every other Wednesday
Show more...
Marketing
Business
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#95: Beanie Mania - Building a Digital Empire in the Beanie Baby Boom w/ Brent McCreary
Making the Brand | Marketing with a Pop Culture Twist
41 minutes 48 seconds
1 year ago
#95: Beanie Mania - Building a Digital Empire in the Beanie Baby Boom w/ Brent McCreary

In this episode, I chat with Brent McCreary, the teenage visionary behind the go-to Beanie Baby information site in the late '90s. Brent takes us on a nostalgic journey, recounting the Beanie Baby mania and sharing insights into the tech stack that powered the site during that era (Geocities, anyone?)

We also discuss why we love to collect things, and the sense of community among Beanie Baby enthusiasts. Brent also dives into the monetization strategies employed during the late '90s compared to today.

Tune in for a fun conversation that intertwines nostalgia, old school tech, and the magic of Beanie Babies!


Follow Brent on IG: @crazyforconcerts

Follow Brent on X/Twitter: @gaygay4gaga



Making the Brand | Marketing with a Pop Culture Twist
A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍 New episodes every other Wednesday