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Making the Brand | Marketing with a Pop Culture Twist
Brianne Fleming
102 episodes
1 week ago
A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍 New episodes every other Wednesday
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All content for Making the Brand | Marketing with a Pop Culture Twist is the property of Brianne Fleming and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍 New episodes every other Wednesday
Show more...
Marketing
Business
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#101: Behind the Screens - Inside Gillette Stadium's Fan Engagement Strategy
Making the Brand | Marketing with a Pop Culture Twist
1 hour 18 seconds
1 year ago
#101: Behind the Screens - Inside Gillette Stadium's Fan Engagement Strategy

Join us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement both on and off the field.

In this episode, we sit down with Kassie Epstein and Abbey Thistle from Gillette Stadium's social media and fan engagement team. They reveal the innovative strategies and creative tactics they use to connect with fans, from leveraging social media platforms to orchestrating unforgettable experiences on the stadium's iconic jumbotron, which is the largest outdoor video screen in the country!


From NFL games to concerts and events, hear how the team is making these experiences something their fans will never forget!


Follow Kassie Epstein on Twitter @kassieepstein

Follow Abbey Thistle on Twitter @acthelin


For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 ⁠⁠https://briannefleming.com/newsletter

Making the Brand | Marketing with a Pop Culture Twist
A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍 New episodes every other Wednesday