In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we know it is evolving, presenting new challenges and opportunities for marketers.
We'll Cover:
Tune in for an insightful discussion on crafting compelling marketing campaigns in an era where nostalgia runs dry.
Connect with Ted:
This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation!
Work smarter with tools that help you:
âą Create targeted segments without sifting through lists
âą Write and A/B test subject lines
âą Determine the best send time
âą Develop smart SMS campaigns AND replies
âą Translate audience data into actionable insights
See how it works: https://bit.ly/3T1N5hF
Would you ever consider yourself an influencer? Spoiler alert: you are one.
In this episode, we discuss everyone's power to influence and make an impact in your community, with a little inspiration from Dave Portnoy's One Pizza Bite Reviews. Dave is the controversial founder of the multimedia company and pop culture website, Barstool Sports â and it turns out, people either love him or hate him!
But one positive thing Dave does is put small businesses on the map. I share how one simple video made an impact for a local pizza shop here in South Florida.
I also share how you can inspire your own customers to leave reviews and amplify your business!
This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation!
Work smarter with tools that help you:
âą Create targeted segments without sifting through lists
âą Write and A/B test subject lines
âą Determine the best send time
âą Develop smart SMS campaigns AND replies
âą Translate audience data into actionable insights
See how it works: https://bit.ly/3T1N5hF
In this episode, we explore the intersection of PR and social media education with Kate Stewart, an assistant professor at Jacksonville State University!
Kate also mentioned several resources to help anyone stay up-to-date in pop culture, trending topics, and the social media industry. Here are the links!
BLOG: Homemade Social, boutique marketing agency in Phoenix, AZÂ https://www.homemadesocial.com/blog
Â
TWITTER FOLLOW: Annie-Mai shares social media platform updates every Wednesday on TwitterÂ
https://twitter.com/anniemaisocial/status/1750195832995852611?s=20
NEWSLETTER: girlpowermarketing Weekly Social Media Tea
https://www.girlpowermarketing.co.uk/newsletter
NEWSLETTER: Matt Navarra's Geekout NewsletterÂ
https://geekout.mattnavarra.com/
Â
PODCAST: Talking Points
https://open.spotify.com/show/6zoUhcIKRzONWMj0DVhUSGsi=ab35143e131a488f&nd=1&dlsi=7f932e0021f04292
Â
NEWSLETTER: ICYMI | weekly creators and social media pro insightsÂ
https://liahaberman.substack.com/
PODCAST: âCurious and Interesting,â a two-minute podcast on whatâs new and intriguing in the world of advertising and researchÂ
NEWSLETTER: Social Cat | influencer insightsÂ
https://influencerinsights.thesocialcat.com/
NEWSLETTER: Marketing MillennialsÂ
https://themarketingmillennials.com/podcast/
Kate is an absolute gem who you'll want to follow! Connect with her on social at @thekatestewart:
For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! đ â â https://briannefleming.com/newsletter
Tune in to gain valuable insights and guidance from Kate, a seasoned educator and PR expert, whether you're a student exploring social media studies or a newcomer to the field.
Join us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement both on and off the field.
In this episode, we sit down with Kassie Epstein and Abbey Thistle from Gillette Stadium's social media and fan engagement team. They reveal the innovative strategies and creative tactics they use to connect with fans, from leveraging social media platforms to orchestrating unforgettable experiences on the stadium's iconic jumbotron, which is the largest outdoor video screen in the country!
From NFL games to concerts and events, hear how the team is making these experiences something their fans will never forget!
Follow Kassie Epstein on Twitter @kassieepstein
Follow Abbey Thistle on Twitter @acthelin
For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! đ â â https://briannefleming.com/newsletter
In this episode, I chat with Ben Chase the Director of NIL Strategy for the Florida Gators. We discuss the evolving landscape of Name, Image, and Likeness (NIL) in college sports.
Ben shares insights into his journey to his current role, a brief history of NIL, and the initial goals of UF's NIL strategy. We discuss why universities have an interest in student-athletes as brands and what they stand to gain.
Exploring brand collaborations, Ben talks about the diverse brands UF student-athletes have worked with and highlights notable partnerships. The conversation extends to high school athletes, their preparation for NIL, and crucial advice for entering NIL deals.
Join us for a discussion on navigating NIL, relevant not only for student-athletes but also for creators and influencers aiming to build their personal brands and collaborate with others.
Follow Ben on Twitter @BenGChase
For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! đ â https://briannefleming.com/newsletter
In this episode of Making the Brand, we dive deep into the world of social media storytelling with Jenn Crim, the Social Media Manager at Opry Entertainment Group in Nashville, Tennessee.
Jenn shares her journey, strategies, and creative insights behind managing the social media presence for iconic music venues like the Grand Ole Opry, Ryman Auditorium, ACL Live, and Ole Red.
From reaching 1 million followers on Instagram to navigating the challenges of the pandemic, Jenn discusses her unique approach to engaging with fans, working with diverse artists, and offering valuable advice for social media professionals and aspiring managers.
Tune in for an inspiring conversation filled with behind-the-scenes anecdotes and valuable tips from the heart of country music's social media landscape.
Connect with Jenn on LinkedIn: https://www.linkedin.com/in/jennifercrim/
Also mentioned â check out Jenny Li Fowler's book:
Organic Social Media - How to Build Flourishing Online Communities
It's the year of friendship bracelets! In this episode, Mariah Grippo, Director of VIP Relations at Little Words Project, offers insights into the brand's 10-year journey and the power of "beads on a string."
Taylor Swift Sparks Trend: Explore how Taylor Swift's Eras Tour ignited the friendship bracelet trend, setting the stage for Little Words Project's decade-long commitment.
VMAs Celeb Endorsement: Get the full story behind the iconic moment at the VMAs when *NSYNC reunited, and Taylor Swift received Little Words Project bracelets. Hear about the PR benefits that followed.
Philanthropy and Pop Culture: Learn about Little Words Project's philanthropic journey, selling 100K bracelets, collaborating with 2000+ partners, and donating $675,000 to over 160 causes. Dive into the brand's creative incorporation of pop culture.
Evolution into Retail: Explore the strategic move into brick-and-mortar retail and the importance of community in LWP's "Nice Nation."
Founders and Friends: Hear about Mariah's decade-long friendship with LWP founder, Adriana Carrig, and how they built the brand together.
Follow Mariah Grippo on LinkedIn!
Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! đ https://briannefleming.com/newsletter
In this episode, I chat with Beth Booker, founder of Gracie PR. We reflect on scandals, backlashes, and celebrity apologies in 2023 and beyond. Beth shares the strategic aspects of public relations behind these apologies, exploring the delicate balance between reputation management and genuine remorse.
In our conversation, we also touch on cancel culture, emphasizing the challenges public figures face in navigating reputation crises. We also highlight the importance of empathy and the distinguishing elements that make a good apology vs. one that misses the mark.
Key Points Covered:
đ§ Whether you're a PR pro or simply fascinated by the dynamics of fame and forgiveness, this episode offers a thought-provoking exploration into the art of making amends in the public eye.
Follow Beth Booker on Twitter: @itsbethbooker
Check out Gracie PR: https://www.graciepr.com/
In this episode, we do a deep dive into the celebrity divorces of 2023 â the good, the bad, and the messy! Kara Francis, a seasoned divorce lawyer turned coach, discusses and the challenges that come with ending a relationship in the age of social media.
What to Expect:
Celebrity Divorces Unveiled: We dive into the high-profile divorces of the past year, dissecting headlines and discussing the unique challenges faced by celebrities in the public eye.
Social Media's Role: Kara shares valuable insights into the impact of social media on the divorce process, offering practical tips on navigating the digital landscape while safeguarding your well-being and privacy.
Empowerment Amid Change: Beyond legalities, we explore the shifting stigmas surrounding divorce. Kara discusses how individuals are reclaiming their power, finding strength in vulnerability, and embracing new beginnings with confidence.
Practical Tips for Consideration: Kara doesn't just share insights; she provides actionable tips for anyone considering divorce. Gain valuable advice on preparation, effective communication, and self-care during this challenging time.
Whether you're personally navigating a divorce, supporting someone through it, or just curious about the evolving dynamics of relationships, this episode is a must-listen.
Visit Kara's website: https://www.karafranciscoaching.com/
Follow Kara on Instagram: @karafranciscoaching
Connect with Kara on LinkedIn
Special thanks to Fresh Starts Registry and their founders Olivia and Jenny for inspiring this episode and connecting me to Kara! If you're navigating a life change, check out their site here.
And if you're on the job hunt in the marketing world, check out Olivia's job listing site, YentaList.com!
In this episode, I chat with Brent McCreary, the teenage visionary behind the go-to Beanie Baby information site in the late '90s. Brent takes us on a nostalgic journey, recounting the Beanie Baby mania and sharing insights into the tech stack that powered the site during that era (Geocities, anyone?)
We also discuss why we love to collect things, and the sense of community among Beanie Baby enthusiasts. Brent also dives into the monetization strategies employed during the late '90s compared to today.
Tune in for a fun conversation that intertwines nostalgia, old school tech, and the magic of Beanie Babies!
Follow Brent on IG: @crazyforconcerts
Follow Brent on X/Twitter: @gaygay4gaga
From 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this good or bad?
In this episode, we discuss a thought-provoking Vox article by Rebecca Jennings called "Girl trends and the repackaging of womanhood"
Why are these trends taking off and what can we learn from them? Are they problematic these days (isn't everything??)?
We also discuss a copywriting framework to help you write messaging that resonates with your audience.
This episode is sponsored by â â â â â VNYLâ â â â â â a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. â â â â â Learn more at VNYL.org. â â â â â
It's been a weird week â I went viral on Twitter (X?) and beyond! In this episode, I share the backstory behind the tweet and what happened next. Hear why trolls are calling me a bitch, and what I said after being approached by the @FuckJerry meme account.
This episode is sponsored by â â â â VNYLâ â â â â a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. â â â â Learn more at VNYL.org. â â â â
In this episode of Making the Brand, we talk about the TikTok sensation, Matt Rife. The comedian who's breaking records and making millions laugh on social media.
What makes Matt Rife different from most comedians? He doesn't make his act about him. His jokes are about people in his audience.
We discuss why involving your followers is the key to creating a thriving community. From hilarious interactions to surprise moments, we unveil the strategies that make Matt Rife a master of engagement.
We also discuss parallels between Matt Rife's comedy style and Taylor Swift's surprise songs while on tour. What makes this so brilliant? Listen and find out how you can apply lessons from their approach to your social media!
This episode is sponsored by â â â VNYLâ â â â a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. â â â Learn more at VNYL.org. â â â
Get ready to experience the ultimate Barbie takeover in this episode! s I sit down with the brand strategist, Moshe Isaacian, whose tweet about the 100+ marketing activations for the upcoming Barbie movie went mega viral
From being an astronaut to a veterinarian, Barbie already does it all, but now she's everywhere, and we mean EVERYWHERE! In this podcast, we'll discuss Barbie's history, exploring how this iconic brand has transcended generations. We'll also dive into Barbie's undeniable impact on pop culture.
Learn how Barbie's 100+ brand activations are popping up in the most unexpected places, and how they've got us all buzzing with excitement!
So, whether you're a Barbie fanatic or simply love a good marketing spectacle, tune in as we celebrate all things Barbie.
Connect w/ Moshe:
LinkedIn: https://www.linkedin.com/in/mosheisaacian/
Twitter: https://twitter.com/MosheIsaacian
This episode is sponsored by â â â â VNYLâ â â â â a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. â â â â Learn more at VNYL.org. â â â â
â â â â vnyl.me/makingthebrandâ
Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! đ https://briannefleming.com/newsletter
When they heard Taylor Swift was coming to town on her Eras Tour, the City of Las Vegas went all-in. In this episode, I chat with Jennifer Davies and Kira Siqueiros from the city's digital team to discuss how they celebrated Taylor Swift's arrival and engaged with her fanbase on social media and beyond.
We cover topics like:
Check out the show notes to see some examples and content from the campaign here! Follow the @CityOfLasVegas on Twitter and Instagram.
This episode is sponsored by â â VNYLâ â â a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. â â Learn more at VNYL.org. â â
â â vnyl.me/makingthebrandâ
Imagine if the musicians you once idolized became your clients. That's the case for Cassie Petrey, the co-founder of Crowd Surf. Crowd Surf is a digital marketing company with a roster of massive stars including Guns N Roses, Backstreet Boys, Ed Sheeran, and Britney Spears.
In this episode, we discover how Cassie went from running the Backstreet Boys newsletter at age 12 to becoming a marketing leader and prominent figure in the music industry.
We discuss:
Follow Cassie: Instagram | Twitter | LinkedIn
This episode is sponsored by â VNYLâ â a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. â Learn more at VNYL.org. â
Every millennial got started social networking thanks to MySpace, but there's another platform that deserves some love: LinkedIn. In this episode, I chat with Joe Ray, a marketing and experience manager who shares how LinkedIn can fuel your career growth:
In this episode, we discuss:
Tune in to the podcast to learn more about these topics and get expert tips on making the most of LinkedIn for your professional growth and career development!
This episode is sponsored by the â â University of Florida College of Journalism and Communications Onlineâ â . If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. â â Enroll nowâ â and take the next step in your career.Â
LEARN MORE: â https://info.jou.ufl.edu/PopChat
Boy bands and memes are colliding on this episode! I had the chance to interview Kianna Davis, the original creator behind a meme we all know and love, the IT'S GONNA BE MAY meme featuring Justin Timberlake.
Hear the story about how she came up with this meme in 2012, and the cool things that have happened since.
We also touch on the importance of giving credit to creators like her.Â
â Follow Kianna on Instagram at @astro_kiannaâ
For marketing and pop culture wisdom sent straight to your inbox, â subscribe to my newsletter here!â đ
Get ready to explore the exciting world of celebrity branding! I chat with Dhruv Patel, founder of CelebrityPackagedGoods.com. His website is a detailed directory of celebrity brands and latest news!
In this episode, we discuss
Dhruvâs newsletter is one of my favorite resources! It features breaking news about celebrity brands, and itâs the most interesting way to stay in-the-know.
Subscribe here: Celebrity Packaged Goods newsletter
Follow:
This episode is sponsored by the â University of Florida College of Journalism and Communications Onlineâ . If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. â Enroll nowâ and take the next step in your career.Â
LEARN MORE: https://info.jou.ufl.edu/PopChat
Get ready to be inspired by this episode! We're taking a cue from celebrities and their audition stories to explore how we can apply their tenacity to job hunting. We're diving into the similarities between auditions and job searches, and uncovering practical tips that can help you stand out in a crowded job market. Whether you're just starting out or a seasoned pro, this episode is packed with inspirational wisdom and valuable advice that will help you on your job search journey. So, let's get ready to help you land that dream job!
This episode is sponsored by the University of Florida College of Journalism and Communications Online. If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. Enroll now and take the next step in your career.Â
https://info.jou.ufl.edu/PopChat