How can magazine professionals make more from their titles?
Nikki Simpson from the International Magazine Centre talks to magazine experts who can give you the advice you need to make your title a financial success.
From Ad Sales to community funding, events to newsletters there are lots of ways to boost income from your magazine brand. Lively and fun, Making Money From Magazines will help you boost the bottom line.
Hosted on Acast. See acast.com/privacy for more information.
How can magazine professionals make more from their titles?
Nikki Simpson from the International Magazine Centre talks to magazine experts who can give you the advice you need to make your title a financial success.
From Ad Sales to community funding, events to newsletters there are lots of ways to boost income from your magazine brand. Lively and fun, Making Money From Magazines will help you boost the bottom line.
Hosted on Acast. See acast.com/privacy for more information.
Seán Wood, CEO of Positive News tells Nikki Simpson about the magazine's journey from a grassroots initiative to a co-operative publishing model.
In this episode of the Making Money from Magazines podcast Seán highlights the importance of community engagement, financial sustainability, the challenge of news avoidance in society, and the impact solutions-based journalism can have.
Positive News raised a quarter of a million pounds in a month through the launch of their co-operative model, but the discussion also covers revenue diversification strategies, the role of grant funding and brand partnerships, all while maintaining a strong community focus from a small team.
Takeaways:
The cooperative model allows readers to have ownership and a voice.
Positive News focuses on reporting what's going right in the world.
Community support was crucial for financial growth.
Raising funds through crowdfunding was a significant milestone.
The transition to a magazine format helped establish a new brand identity.
Events for co-owners fostered community but required careful management.
Diversifying revenue streams is essential for sustainability.
Grant funding can enhance projects but shouldn't be relied upon.
Building a supporter base is key to long-term success.
Positive journalism empowers readers and fosters a sense of agency.
Keywords:
Positive News Magazine, cooperative Publishing model, International Magazine Centre, community journalism, financial sustainability, Making money from Magazines, reader revenue, brand partnerships, solutions journalism, media ethics, audience engagement, grant funding,
Hosted on Acast. See acast.com/privacy for more information.