How can magazine professionals make more from their titles?
Nikki Simpson from the International Magazine Centre talks to magazine experts who can give you the advice you need to make your title a financial success.
From Ad Sales to community funding, events to newsletters there are lots of ways to boost income from your magazine brand. Lively and fun, Making Money From Magazines will help you boost the bottom line.
Hosted on Acast. See acast.com/privacy for more information.
How can magazine professionals make more from their titles?
Nikki Simpson from the International Magazine Centre talks to magazine experts who can give you the advice you need to make your title a financial success.
From Ad Sales to community funding, events to newsletters there are lots of ways to boost income from your magazine brand. Lively and fun, Making Money From Magazines will help you boost the bottom line.
Hosted on Acast. See acast.com/privacy for more information.
Nikki Simpson speaks to Peter Johns about maximising the profitability of events. The publisher from WW Magazines talks about how they’ve evolved one of the biggest boat shows in the country to maximise profitability.
They discuss the importance of adapting events like the Crick Boat Show to keep it fresh, the significance of building relationships with suppliers, and the integration of marketing strategies from print to digital. Peter shares insights on audience engagement, the role of social media, and the necessity of having a long-term plan for events. The conversation highlights the importance of community building and the lessons learned from running live events. Peter also talks about how important it is to keep exhibitors happy.
Takeaways
Events must evolve to avoid becoming stale.
Building strong relationships with suppliers is crucial.
Data capture is essential for effective marketing.
Digital marketing has replaced some traditional print methods.
Community engagement enhances the event experience.
A three-year plan is vital for event success.
Listening to exhibitors leads to smoother operations.
Integrating different media channels maximises audience reach.
Testing new marketing strategies is key to growth.
Mistakes are part of the learning process in event management.
Keywords: live events, event management, marketing strategies, audience engagement, supplier relationships, digital marketing, community building, magazine publishing, WW Magazines, Boat Show, Crick Boat Show,
Sound Bites
"Let's focus on the core market."
"You can't stand still."
"It's a learning process."
"Don't judge it entirely on cost."
"You have to have that reach."
"Marketing is not rocket science."
Chapters
00:00
Introduction to WW Magazines and Boat Show
02:47
Taking Over the Boat Show: A New Approach
06:08
Evolving the Event: Keeping It Fresh
09:01
Working with Suppliers: Building Relationships
11:48
Integrating the Magazine with the Boat Show
15:05
Marketing Evolution: From Print to Digital
17:53
Data Capture and Audience Engagement
21:06
The Role of Video and Social Media
23:58
Planning for the Future: A Three-Year Strategy
26:49
Community Building: Events and Engagement
29:49
Final Thoughts and Key Takeaways