How can magazine professionals make more from their titles?
Nikki Simpson from the International Magazine Centre talks to magazine experts who can give you the advice you need to make your title a financial success.
From Ad Sales to community funding, events to newsletters there are lots of ways to boost income from your magazine brand. Lively and fun, Making Money From Magazines will help you boost the bottom line.
Hosted on Acast. See acast.com/privacy for more information.
How can magazine professionals make more from their titles?
Nikki Simpson from the International Magazine Centre talks to magazine experts who can give you the advice you need to make your title a financial success.
From Ad Sales to community funding, events to newsletters there are lots of ways to boost income from your magazine brand. Lively and fun, Making Money From Magazines will help you boost the bottom line.
Hosted on Acast. See acast.com/privacy for more information.
Nikki Simpson talks to Mark Alker, publisher and CEO of Singletrack magazine, focusing on how his business model transitioned from the newsstand, to subscriptions, to membership.
In this episode of the Making Money From Magazines podcast they discuss the importance of community, member benefits, retention strategies, and the technology used to manage memberships. Mark emphasizes the significance of quality content and the need for a personal touch in subscriber interactions, particularly in managing churn. The conversation highlights the evolving landscape of magazine publishing and the necessity of adapting to meet the needs of readers.
Keywords
subscriptions, membership, community, magazine publishing, reader engagement, retention strategies, member benefits, marketing, technology, content creation, newsstand
Takeaways
Membership signifies belonging, unlike subscriptions which imply payment.
Singletrack magazine evolved from a newsstand model, to focusing on subscriptions, to a membership model to foster community.
The magazine serves as the core product of the membership, enhancing reader engagement.
Retention strategies are crucial; a retained subscriber is worth five times more than a new one.
Churn is a reality, but personal touches in cancellations can help maintain relationships.
Quality content is essential for attracting and retaining subscribers.
Marketing efforts leverage high website traffic and social media engagement.
Email newsletters serve as a powerful tool for communication and engagement.
Technology plays a vital role in managing memberships, combining off-the-shelf solutions with bespoke coding.
Building a community means respecting that it belongs to the members, not the publisher.
Sound Bites
"Membership signifies something that you belong to."
"We realized that we were never really just a subscription."
"The magazine is the core of the membership product."
"Churn is just a fact of life, isn't it, for us?"
"We have a very personal touch to cancellations."
"We use a combination of both off-the-shelf and bespoke tech."
"If you build a community, it no longer belongs to you."
Chapters
00:00 The Shift from Subscription to Membership
07:05 Building a Community Around Membership
11:47 Enhancing Member Benefits and Value
17:49 Retention Strategies and Managing Churn
25:08 Marketing and Engaging with Subscribers
31:57 Technology and Tools for Membership Management
37:10 Final Thoughts on Community and Content