How to build a media business by two outsiders learning the craft. Matt Reustle and Dom Cooke have decades of experience in investing but almost none in the media industry. In each episode, they talk to great media operators, document their own media building efforts, and dissect their favorite business content. Join these two content junkies in their fight to save long-form media against the attention span crisis. Join the resistance. Learn more and stay up to date at www.joincolossus.com. An entrepreneurship show, by entrepreneurs, for the entrepreneur.
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How to build a media business by two outsiders learning the craft. Matt Reustle and Dom Cooke have decades of experience in investing but almost none in the media industry. In each episode, they talk to great media operators, document their own media building efforts, and dissect their favorite business content. Join these two content junkies in their fight to save long-form media against the attention span crisis. Join the resistance. Learn more and stay up to date at www.joincolossus.com. An entrepreneurship show, by entrepreneurs, for the entrepreneur.
Walking the Fairways with CBS Sports Writer Kyle Porter - [Making Media, EP.53]
Making Media
51 minutes
1 year ago
Walking the Fairways with CBS Sports Writer Kyle Porter - [Making Media, EP.53]
Our guest this week is CBS Sports Writer Kyle Porter. Kyle writes and podcasts about golf for CBS, and he has done so since 2012. In 2021, Kyle wrote his first book, "Normal Sport," which was born out of a running joke with his audience about the absurdities of golf. He has now written and self-published three books and writes a newsletter under the same branding.
Even if you’re not a golf fan, there are so many interesting areas to explore about media with Kyle – from the rise of independent publishers like our friends at No Laying Up, working within a big media business, covering live sports, and the process of creating content independently. He can talk about the full spectrum.
I hope you enjoy this discussion with the great Kyle Porter.
For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.
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Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).
Show Notes
(00:00:00) Welcome to Making Media
(00:01:36) First question - Exploring common misconceptions in sports journalism
(00:06:36) Contrasting experiences in large corporations and smaller media outlets
(00:11:03) The highs and lows of golf storytelling
(00:14:23) Embracing the role of a golf ambassador
(00:19:11) Examining how monetization influences content creation
(00:26:56) The journey of writing a new book
(00:30:34) The process of generating original ideas
(00:32:33) Comparing live and recorded sports coverage
(00:37:47) Cultivating a unique voice in journalism
(00:39:59) Unveiling the distinct aspects of golf journalism
(00:41:23) Chronicling stories about Tiger Woods
Making Media
How to build a media business by two outsiders learning the craft. Matt Reustle and Dom Cooke have decades of experience in investing but almost none in the media industry. In each episode, they talk to great media operators, document their own media building efforts, and dissect their favorite business content. Join these two content junkies in their fight to save long-form media against the attention span crisis. Join the resistance. Learn more and stay up to date at www.joincolossus.com. An entrepreneurship show, by entrepreneurs, for the entrepreneur.
