How to build a media business by two outsiders learning the craft. Matt Reustle and Dom Cooke have decades of experience in investing but almost none in the media industry. In each episode, they talk to great media operators, document their own media building efforts, and dissect their favorite business content. Join these two content junkies in their fight to save long-form media against the attention span crisis. Join the resistance. Learn more and stay up to date at www.joincolossus.com. An entrepreneurship show, by entrepreneurs, for the entrepreneur.
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How to build a media business by two outsiders learning the craft. Matt Reustle and Dom Cooke have decades of experience in investing but almost none in the media industry. In each episode, they talk to great media operators, document their own media building efforts, and dissect their favorite business content. Join these two content junkies in their fight to save long-form media against the attention span crisis. Join the resistance. Learn more and stay up to date at www.joincolossus.com. An entrepreneurship show, by entrepreneurs, for the entrepreneur.
Mastering Podcast Monetization with Matthew Sherry - [Making Media, EP.62]
Making Media
59 minutes
1 year ago
Mastering Podcast Monetization with Matthew Sherry - [Making Media, EP.62]
Our guest today is Matthew Sherry, co-founder and CEO of Platform Media. Founded in 2021, the business is home to some of the UK’s biggest podcasts and was acquired earlier this year for an eight-figure sum.
The business was founded to solve the two biggest problems in podcasting: distribution and monetization. Through a savvy social strategy and bespoke partnerships, it has found unique solutions to both of those issues.
We get into all the details of how they’ve managed to crack the code, where inspiration for the business came from, and what’s next after the capital injection from their recent acquisition. Please enjoy this conversation with Matthew Sherry.
For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.
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Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.
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Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).
Show Notes
(00:00:00) Welcome to Making Media
(00:01:44) The Genesis of Platform Media
(00:04:26) Innovative Podcast Strategies
(00:05:22) Monetization and Marketing Tactics
(00:06:06) The Good, The Bad, and The Rugby Success Story
(00:07:24) Expanding Beyond Podcasts
(00:10:33) Challenges and Future Plans
(00:13:48) Social Amplification and Content Distribution
(00:15:40) Revenue Models and Commercial Strategies
(00:21:02) Adapting to Market Changes
(00:30:52) Exploring Partner Deals and Opportunities
(00:32:59) Benefits of Partnering with Big Companies
(00:35:20) Engaging Talent for Successful Partnerships
(00:37:43) Challenges and Success in Branded Content
(00:41:09) The Big Announcement: Business Acquisition
(00:45:16) Looking to the US Market for Inspiration
(00:48:36) Debrief
Making Media
How to build a media business by two outsiders learning the craft. Matt Reustle and Dom Cooke have decades of experience in investing but almost none in the media industry. In each episode, they talk to great media operators, document their own media building efforts, and dissect their favorite business content. Join these two content junkies in their fight to save long-form media against the attention span crisis. Join the resistance. Learn more and stay up to date at www.joincolossus.com. An entrepreneurship show, by entrepreneurs, for the entrepreneur.
