What does it really take to build a high-converting user experience in a world flooded with leads?

In this episode, Himnish Jindal sits down with Daniel Perlaky, VP of UX at Service Direct, to explore how empathy, creativity, and data-driven design shape better business outcomes, especially in the world of pay-per-call marketing. Daniel shares how his journey from journalism to UX leadership taught him to blend logic and creativity while building customer experiences that convert.

You’ll learn:

• Why empathy is a competitive advantage in marketing
• How Service Direct uses tech to bridge buyers and sellers at scale
• What most companies get wrong about pay-per-call performance
• How to balance company culture with growth and change
• Why lead quality, not just quantity, is the true metric that matters

Daniel also gives us a behind-the-scenes look at the future of affiliate insights, AI integration, and how Service Direct is evolving to meet tomorrow’s challenges, without losing what makes them unique.

Listen now on Apple Podcasts, Spotify, and YouTube.📅 Released June 9th, 2025.

Make sure to follow so you don't miss the next episode and check out Service Direct here: https://servicedirect.com/.