Is your brand strategy holding you back? Or setting you apart?In this episode, Himnish Jindal sits down with Josh Webber, co-owner of Big Red Jelly, to unpack what branding really means for small and mid-sized businesses, and why it’s more critical than ever.From defining your unique value proposition to improving customer relationships through better systems, Josh breaks down how clear branding and strong customer experience drive long-term success. He also shares how small businesses can compete by focusing on authenticity, innovation, and consistency instead of copying what big brands are doing.You’ll learn:• Why branding is essential for growth and differentiation• How process and structure can enhance creativity• Why poor customer nurturing is a silent killer for many businesses• How CRM systems help build stronger customer relationships• The importance of aligning your brand with your core values• Why innovation is a must in today’s marketing landscapeWhether you’re building a brand from scratch or looking to tighten your existing strategy, this conversation offers valuable insights into what really moves the needle.Available on Apple Podcasts, Spotify, and YouTube.Released: April 23, 2025.