What if your best marketing investment is inside your own company?

In this episode, Himnish Jindal sits down with Chris Perkins, President of Model B, to explore the rapidly evolving world of modern marketing.

From AI and personalization to internal brand communication and consumer behavior, Chris offers a masterclass in how top-performing brands are rethinking their marketing strategy in a shifting landscape.

You’ll learn:

• Why the best media buy is within your own team
• How AI and data precision are transforming personalization
• Why internal communication is marketing’s most overlooked advantage
• How to serve your best customers and let them become your growth engine
• Why holistic strategies lead to long-term success—and how to build one

Chris also shares insights from the Model A Lab, where new marketing tools are tested before hitting the real world, and gives a behind-the-scenes look into how Model B helps brands connect deeply with consumers.

This episode is packed with takeaways for marketers, business leaders, and agency teams looking to thrive in today’s fast-changing environment.

Available on Apple Podcasts, Spotify, and YouTube.

Released April 7, 2025.