Startups don’t die from a lack of ideas. They die from a lack of growth.
In this episode of Making MarTech, Himnish Jindal sits down with John Aufray, CEO of Growth Hackers, to uncover why so many startups struggle to survive, and how the smartest ones scale. From lead generation traps to AI marketing myths, John shares hard-won lessons from years of helping startups find sustainable, compounding growth.
We explore:
Why user acquisition is still the #1 killer for startups
The myth of “just needing more leads”
How AI is reshaping marketing, and what actually matters most
The role of storytelling and success stories in scaling faster
Why people, not platforms, are the real growth engine
If you’re building, scaling, or just trying to stay alive in the startup world, this episode will help you hack your growth, without burning out or breaking the bank.