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Making and Marketing Music: Indie Artists, Advice, Tips, Music Production, Song Exploder, Tiny Desks
Indie Roots
15 episodes
2 weeks ago
From creating powerful songs to getting them heard, Making and Marketing Music is your guide to the entire process. Discover how to produce, mix, and master tracks like a pro while also learning proven promotion strategies for Spotify, TikTok, and beyond. Hosted by three indie musicians with 500k+ monthly Spotify listeners, this podcast gives you real-world insights into music production, branding, and fan growth to help you succeed as an independent artist.
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From creating powerful songs to getting them heard, Making and Marketing Music is your guide to the entire process. Discover how to produce, mix, and master tracks like a pro while also learning proven promotion strategies for Spotify, TikTok, and beyond. Hosted by three indie musicians with 500k+ monthly Spotify listeners, this podcast gives you real-world insights into music production, branding, and fan growth to help you succeed as an independent artist.
Show more...
Music Commentary
Music
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The Best Release Schedule for Building a Fanbase
Making and Marketing Music: Indie Artists, Advice, Tips, Music Production, Song Exploder, Tiny Desks
12 minutes 20 seconds
2 months ago
The Best Release Schedule for Building a Fanbase

As an independent artist, one of the biggest questions you’ll face is: how often should you release music? In today’s music industry, consistency is key — but so is quality. With streaming platforms like Spotify, Apple Music, and YouTube rewarding regular releases, many indie musicians wonder if they should be dropping new singles every few weeks, putting out an EP every few months, or saving up for a full album once a year.

In this episode, we break down how to find the right release schedule for your career. We talk about how the Spotify algorithm responds to consistent releases, how often fans expect to hear new songs, and why your personal goals as an artist should guide your music release strategy. Whether you’re trying to grow your audience, keep fans engaged, or build momentum for a bigger project, this conversation will help you strike the right balance between quantity and quality.


Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at indierootsllc@gmail.com 

Making and Marketing Music: Indie Artists, Advice, Tips, Music Production, Song Exploder, Tiny Desks
From creating powerful songs to getting them heard, Making and Marketing Music is your guide to the entire process. Discover how to produce, mix, and master tracks like a pro while also learning proven promotion strategies for Spotify, TikTok, and beyond. Hosted by three indie musicians with 500k+ monthly Spotify listeners, this podcast gives you real-world insights into music production, branding, and fan growth to help you succeed as an independent artist.