Nell Diamond on Building Hill House Home, the $150M Brand Behind the Nap Dress

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Makers Mindset

Nancy Twine

33 episodes

1 week ago

Dive into the stories of resilience and success from today’s leading entrepreneurs and changemakers with your host, Nancy Twine. Transitioning from a career at Goldman Sachs to founding a nine-figure beauty business, Nancy brings deep experience and sharp insight to every conversation. Makers Mindset is your invitation inside the journeys of modern founders, executives, and visionaries across industries like tech, beauty, fashion, healthcare, finance, and philanthropy. Each episode reveals the real behind-the-scenes of building something meaningful—from the challenges faced to the wins earned—with an honest look at how personal well-being and professional ambition can co-exist. Tune in for candid conversations, actionable insights, and powerful lessons to fuel your own path forward—whether you’re just starting out or scaling something big.

All content for Makers Mindset is the property of Nancy Twine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Nell Diamond on Building Hill House Home, the $150M Brand Behind the Nap Dress

Makers Mindset

41 minutes 28 seconds

1 month ago

Nell Diamond on Building Hill House Home, the $150M Brand Behind the Nap Dress

After turning a simple idea into a cultural phenomenon, Nell Diamond has built Hill House Home into a $150M+ fashion and lifestyle brand beloved for its viral Nap Dress™ and fiercely loyal community.

In this conversation, Nell shares how a slow-burning idea became her company, how she scaled from a direct-to-consumer bedding startup to a multi-category brand, and the intentional choices that shaped Hill House’s signature blend of comfort and elegance. She opens up about early fundraising rejections, building community without trying to “manufacture” it, and why she treats influencers like artists, not metrics.

From the behind-the-scenes reality of launching a hit product to navigating wholesale, collaborations, and retail expansion, Nell reveals the creative and business principles that keep Hill House distinctly itself. She also gets candid about motherhood, leadership, and the art of blocking out the noise so you can build the brand only you can create.

Timestamps:

[00:00] Introduction

[05:59] The idea that led to Hill House Home

[09:43] Building community and treating influencers like artists

[12:41] Lessons learned from early fundraising challenges

[16:33] How collaborations stay authentic to the brand

[19:58] Expanding into wholesale and physical retail

[27:09] Balancing personal presence on social media with boundaries

[30:04] Hiring for different stages of company growth

[33:51] Navigating motherhood while running a company

[37:02] Advice on blocking out noise and staying focused on your vision

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