In this episode, Camille sits down with Kerstin Neumüller, a multi-faceted creative. She wears many hats from textile and wood artist to webshop owner, author and teacher. Kerstin shares her journey of building a business on her own terms, the challenges she faced, and the importance of listening to her audience. The conversation delves into her financial management strategies, the evolution of her mindset, and her aspirations for the future. Kerstin emphasizes the joy of creating and the significance of pursuing one's passion in the craft industry.
Follow Kerstin over on Instagram at @kerstin.neumuller
Want to get a behind-the-scenes look at exactly how I’m building this Podcast, including revenue, analytics and more? Subscribe to my Substack newsletter!
If you are a Creative/Maker and would like to come on the show and discuss your relationship to money in your business, please reach out over on Instagram.
Offers:
Some key takeaways:
Kirsten started her business during a major life transition.She emphasizes the importance of doing business on her own terms.Building a tiny house led to a significant mindset shift.Kirsten's journey from selling textiles to woodworking was driven by passion.She learned to listen to her audience's needs for her products.Kirsten's business has multiple revenue streams, including classes and a webshop.Financial management is crucial for sustaining her business.She values the importance of creating for herself, not just for sales.Kirsten's mindset has evolved to embrace her unique path.Future aspirations include expanding her offerings and saving for retirement.
Chapters:
01:55 Kerstin's Journey into Crafting
05:27 From Struggles to Self-Discovery
10:03 Building a Business on Passion
15:03 The Evolution of Selling Craft
21:01 Revenue Streams and Business Growth
25:33 Future Aspirations and Digital Expansion
31:58 Exploring Online Classes and Revenue Streams
33:51 Financial Foundations: Early Days of Entrepreneurship
35:15 The Importance of Financial Security in Creativity
37:11 Managing Business Finances with Caution
39:01 Balancing Business and Personal Life
45:20 Mindset Shifts in Creative Entrepreneurship
49:36 Reflections on the Journey and Future Aspirations
Where to find me!
Substack (for a look behind the scenes at exactly HOW I’m building this podcast)
Keywords: craft business, entrepreneurship, woodworking, creativity, financial management, personal growth, selling online, revenue streams, mindset, passion projects
