Let’s talk about retail—the ultimate game-changer for product-based businesses. But here’s the thing: getting into stores isn’t just about having a great product. It’s about knowing exactly how to approach stockists, prove your value, and turn a 'maybe' into a YES. In this episode, I’m breaking down the 5 essential steps to getting your product stocked in retail, without wasting time on dead-end pitches. Here’s what you’ll learn:✔ Know Your Audience – Why researching stockists before pitching saves you time, energy, and rejection.✔ Tailor Your Pitch – How to adapt your messaging to fit what a retailer actually needs.✔ Be a Real Human – Sales isn’t about scripts—it’s about relationships. Here’s how to build them.✔ Prove Demand – The exact ways to show retailers your product is worth stocking.✔ Have Your Ducks in a Row – What stockists expect from you (and why being organized seals the deal). These 5 steps have helped countless founders land premium stockists and scale their retail channels. If you're ready to get stocked without second-guessing yourself, you won’t want to miss this. ✨ Want the full roadmap to mastering retail sales? Grab our Wholesale Success Blueprint—your step-by-step guide to getting stocked, growing sales, and scaling with confidence. Podcast Listeners Special! My new book -  The Wholesale Success Blueprint is still available to you for only $27. It takes you by the hand and guides you through - step-by-step to get your first bulk wholesale orders within just a couple weeks. Packed with all the strategies, templates, and tools you need to grow your business, get your products into shelves, and and with that ultimately amplify your online success.   Click Below to get the book: Wholesale Success Blueprint   Tune in now and start landing those dream stockists!   Your host: Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth. I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet. Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling. Follow the Tribe on Insta & FB @makersbusinesstribe