Let’s get real—most businesses don’t make it past the first three years. Not because the product wasn’t good, but because the founder ran out of fire. In this episode, I’m diving deep into the one thing that separates businesses that thrive from those that disappear—impact. If your only reason for starting your business was "more time" or "more money," here’s the hard truth: it won’t be enough to carry you through the tough times. But when your business is built on something deeper—a mission, a fire, a big freaking reason to keep going—you’ll have the fuel to push through every challenge, every setback, every no. What You’ll Learn in This Episode: ✔ Why most businesses fail (and how to make sure yours doesn’t)✔ How to define the impact that fuels YOU (so you don’t burn out)✔ The 3 must-answer questions to create a business that stands out I also share personal lessons from my first seven-figure business—why I walked away from it, what I did differently the second time around, and how this shift changed everything. Ready to build a brand that lasts? Tune in now, and let’s get fired up together. Want to take this even further? Grab my Product Buiz Launchpad Book—your roadmap to getting your product to the masses. Link in the show notes!   Your host: Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth. I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet. Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling. Follow the Tribe on Insta & FB @makersbusinesstribe