In this episode, I sit down with Joel Fraser, the inspiring founder of Kaizen Nutrition, who took the leap at just 21 years old to build a nutrition business that grew into a 7-figure powerhouse. Joel’s journey wasn’t smooth sailing—it was filled with late nights, risky decisions, and lessons learned the hard way. But after 11 years, his dedication paid off when he successfully sold his company to Australia’s largest health retailer. We dive into the challenges Joel faced, from launching his first store with no capital to navigating the struggles of COVID-19 and finding innovative ways to stand out in a competitive industry. Joel shares how he stayed true to his values, why he believes branding is as critical as the product itself, and the power of surrounding yourself with the right people to accelerate growth. Top Highlights: The risky move that gave Joel the capital to launch his business—and why urgency became his greatest tool. How focusing on unique, high-quality products helped Kaizen Nutrition stand out in retail and online. Joel’s “aha” moment: Why your network and environment are everything in business (and how they have massively helped in turning his business from surviving to thriving) Whether you’re just starting out or looking for inspiration to push through the tough times, this episode will leave you fired up and ready to tackle your own entrepreneurial journey. --- Who is Joel? Joel Fraser, Founder of Kaizen Nutrition & Oxygennutrition.com.au. Not only has he become a 7 figure health and fitness retailer with two stores and a large e-commerce presence, but has also developed 2x health products that have made their way onto the shelves of over 450 retailers across Australia.  After 11 years of blood, sweat, tears and risk taking Joel sold the business in 2023 to one of Australia's largest health retailers and have since been consulting for other brands around the world.    --- Your host: Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth. I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other creators and leaving a positive impact on our planet. Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling. Follow the Tribe on Insta & FB @makersbusinesstribe Or check out how we can help you get your health-conscious products to the masses.