What is direct response copy? And why is it an investment you must make in your business? Copy is every single word you use to promote, sell, and deliver your product or service in your business. And because you can't promote and sell your offerings without communicating what they are and how they help people, your sales copy has one of the most important jobs in your company. Today I'm talking with one of the best copywriters in the industry, Mara Glazer. Do you know you need amazing copy but just don't have the time to sit down and get the words on paper? Or maybe you ace it when it comes to content but can't seem to make your sales copy come to life. When you sit down to start writing your sales copy, do you find yourself at a loss for words? Listen to this episode, and you'll discover some tips and tricks to get you unstuck. Have the right words on your website and within your brand message is critical to your success. If you confuse prospects, they won't continue down your sales path or funnel. To create an engaged and interested audience, you will need the conversion copy that works, and that's what Mara does best. She's been called the "World's Best Female Copywriter" for good reason. Check out our conversation, and you'll b sure to come away with some golden nuggets, I know I did! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com