To be successful today, businesses must understand the questions, concerns, and problems their buyers have, and address them as thoroughly and with as much integrity as possible. Every day, consumers turn to search engines to ask billions of questions. Having the answers they are looking for can attract ideal prospects to your company―but only if your content strategy puts your answers where they can find them. Today I have the author of one of my marketing go-to guide, Marcus Sheridan on the show. And that guide, the book "They Ask, You Answer", details proven strategies for transforming your sales and marketing plan into a powerhouse for your company. I call it my "secret jet fuel" because it's like throwing gas on fire, explosive! Listen in today as we go over some detailed examples and tactics you could easily begin to employ tomorrow, bringing results and more sales. And then get the book. I've read it at least four times and I gain valuable insight and ideas every time. This is a killer interview and will definitely help you Make Your Mark(eting)! ~ Pia Get all links, resources and show notes at https://makeyourmarketingpodcast.com