I've always felt having the right mindset can be an essential tool to help any business owner find success. I feel it's responsible for 95% of the positive results. My guest today, Kyle Gillette of SAGE Mindset Coaching can help you get the mindset you need to grow your business and take your leadership to the next level. Kyle guides us through his signature 4-part SAGE framework. Self-awareness, which he feels is the foundation of leadership. Accountability is critical to keep your leadership and business together. Growth through strategies and systems will take your business to the next level. And finally, surrounding yourself with a team who is empowered to operate within their strengths and appreciate their role in the business. Tapping into a mindset aligned with who you want to be, how you want to serve, and where you want to go can be extremely powerful! Listen to this episode and be prepared to be inspired! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Do you feel reluctant to let your personality shine in business? Do you feel like you don't know where the line is between genuine and being "professional" (whatever that means)? Maybe it’s because you’ve been conditioned over time to create this business persona. Or, you fear showing too much of yourself will alienate potential clients or customers. Surprise! It’s actually the opposite. Joining me today is Danielle Hughes, and she recommends going all in on your brand. Whether you are a solopreneur, a small business, or a big brand, your audience is hungry for personality. They want someone or something to relate to. They crave humanity. That’s what drives connection. Danielle will explain why it's important to give your audience more of you and give some great tips on how to do just that. Join us for this kick-butt conversation! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Privacy policies and data collection can be confusing, overwhelming, and difficult to keep up with for a business. What do you put in your privacy policy? Are there different laws for different states? How do I safely collect and store my prospect's or customer's data? Do I have to worry about GDPR? These are just a few of the questions you need to be able to answer as a business in today's world. And the rules are changing all the time. Joining me for this episode is Jodi Daniels of Red Clover Advisors. They simplify data privacy practices, so your business can go beyond compliance, build trust with customers, and gain a competitive edge. Customers demand compliance and transparency, and your privacy management needs to be in order if you hope to gain their trust and business. During our informative and interesting conversation, Jodi and I cover privacy policies, cookie consent, data collection, GDPR, and more. But it still feels like the tip of the iceberg! Jodi recommends businesses seek out help from a lawyer or privacy officer for your regulation compliance, much like you would hire a CPA to help with your accounting. No matter where you're at with your privacy, listen in to this episode! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Entrepreneur Lee LeFever shares his experience of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Common Craft was likely the first company to create explainer videos which have become a common marketing and sales tool for businesses wordlwide. Lee takes us through the multiple business models they pursued―marketplace, digital product licensing, subscription services, distribution partnerships, and more. We also chat about how you, too, can build a lightweight business that supports a life you love. His new book, Big Enough, is a must-read for anyone interested in entrepreneurship, business strategy, and e-commerce. Big Enough arms you with insights into how technology and innovation are changing the face of business―and how the science of happiness and the pursuit of values can help redefine what it means to be successful. Listen to my awesome conversation with Lee! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Humor and laughter are key when selling, building rapport, getting calls back, being hired, and staying an upright and productive individual. Brian Trendler is an improvisational expert and a vocal variety embracer. He's been a stand-up comedian, an emcee, a motivational speaker, and speech coach throughout his career. Brian joins me on this episode for more than a few chuckles and helps show us how we can use humor in powerful and effective ways. He and his partner, Marcelle Allen, know that funny is hard, but they’ve cracked the code to help make their Six Methods of Humor™ accessible to everyone who wants to become a better, funnier and more engaged speaker or presenter. If you know me, I love comedy and laughing. Brian and I unpack how bringing some humor to your world can help you become a better communicator, one who is being heard, and most importantly, one who is being remembered. Being funny is, well, fun! And these are tools you can use for a lifetime, check out this great episode! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Having the right mindset is essential for success in life and business. Our foundational beliefs, attitudes and biases affect the way we process information and experience the world around us. Having an optimistic mindset increases the likelihood of having a winning perspective and achieving long-term success. Today I'm chatting with the amazing Mary Vivian about all things Mindset. How to focus on the positive and not the negative, how to avoid imposter syndrome, why solving problems for people is more powerful than just "selling them stuff," and so much more. Mary believes, as do I, that regardless of what we are doing, we can always do it better. Small, incremental changes to our mindset and our habits can add up to big results over time. Listen to this wonderful conversation and you'll come away inspired! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Would you like to have clients and customers reaching out to work with you? Are you interested in how LinkedIn works and want to know more? Listen to this wonderful conversation I had with Louise Brogan, a LinkedIn pro who helps businesses and individuals build relationships and leverage the power of LinkedIn. Many businesses know they should be using LinkedIn, but beyond creating LinkedIn profiles for all their staff, they aren’t sure what the next steps should be. I learned a lot from this conversation and I'm sure you will too! If you want to learn how to get leads and sales from LinkedIn, raise your profile, and connect with the right people don't miss this one! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Is being a guest on podcasts a part of your marketing strategy? It should be if it isn't! Podcast guesting, or getting booked as a guest on an interview-style podcast, can be a powerful to get your message to your ideal audience. It can also get you in front of new audiences while increasing your credibility as the authority in your field. Today I'm chatting with Julie Fry, founder of Your Expert Guest, a podcast publicity, strategy, and booking agency. We cover a lot in this episode, because this strategy is great for your overall marketing game. From improving your SEO and building your network, to capturing more leads and sales, podcast guesting can be a perfect fit for you. Especially if you are someone who does not like or is tired of spending hours on social media. Leverage other people's audiences and grow your business! I'm a super fan of this strategy that allows you to connect with more experts in your field and ideal customers! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Do you know where your ideal customers hang out online? My guest today, Rand Fishkin, started SparkToro to help content marketers, social media marketers, advertising pros, and PR folks crawl millions of social and web profiles to find out what (and who) your audience reads, listens to, watches, follows, shares, and talk about online. This tool is amazing! The data SparkToro returns is invaluable to marketers of all kinds. Acquiring it previously required months of expensive surveys and interviews, but with SparkToro's database, it's right there at your fingertips, waiting to be searched. Engage your target customers where they hang out. You can find podcasts, websites, and social media that could never be uncovered through a keyword search. And you can try it for free, you gotta check this out! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Is your website converting like you want it to? My guest today, Martin Greif and his company, SiteTuners, have helped thousands of businesses increase customer engagement and make more sales. This episode can help you grow your business by giving specific directions on how to fix conversion barriers that are stopping website visitors from engaging and purchasing. If you align your user's needs and expectations with their experience on your site, they trust you are the one who can help them solve their problems. Martin and his team specialize in website design that works, testing the strategies they employ, and continually refining the optimization along the way. Your prospects and site visitors deserve a customer-focused experience, so take advantage of Martin’s advice! I know I will! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Do you have a Signature Talk that helps to position you as an expert and thought leader in your field? Today I'm chatting with Carol Cox of Speaking Your Brand® all about the key elements of a good speech and presentation. She runs us through how you can find the golden nuggets that can lead to a big idea and a wonderful Signature Talk. I know with Covid and all we haven't been meeting in person as much, but Carol reminds of us of the multiple places you can utilize your presentation to engage more listeners, followers, and customers. With her extensive background in entrepreneurship, marketing, politics, higher education, history, and literature, Carol has developed a unique and proven process and framework. With this framework, and her coaching, you can turn your presentations into so much more than a slide deck, making it a reflection of what you do, who you help, and why it matters. This also provides clarity for your listeners and gives you energy and confidence in your message. Even you introverts out there! This is another great conversation.~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Are you better than your competition? Highly likely... And, if you are better than the competition, prospects must find you. My guest today, Mike Michalowicz feels it would be a disservice if they hire a competitor because they never knew you existed. Mike realized that you need to market differently to stand out and get noticed. His new book, Get Different, details how you can do this for your business. It's chock-full of great strategies and techniques that are proven to attract your ideal prospects and quality leads. Listen to this episode, then read this book to set yourself apart from the competition and grow your business! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Small businesses have their hands full, and when they grow, they find they need new employees to help carry the load. However, many businesses don't have a dedicated HR professional and often take on these tasks themselves. For a number of reasons, being able to effectively manage an employee lifecycle is critical to the continued success of the business and their brand. Today I'm chatting with Jennifer McKibbin Harris whose consulting business, Look Within HR, assists businesses win when it comes to the Human resources game. With decades of experience, she is able to recommend strategies and channels to tap into that will help elevate the overall productivity, and success, of an organization. If you're interested in a more efficient and high functioning workforce, listen to this episode. And then book a complimentary consultation with Jennifer, you'll be glad you did! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Business and leadership coaching services provide you with a safe, compassionate, confidential environment in which you can discuss business and relationship challenges, practice leadership skills and behavior, and develop strategies and action plans to accomplish your goals. So many leaders feel spread thin and stuck. Yet they are capable of greatness if they just had the right advice, guidance, and support at the right time. Today I'm chatting with Jen Hope, a Seattle-based business, leadership, and executive coach who helps her clients maximize their potential as a high-performer. I can vouch through personal experience that coaching can be a complete game-changer when it comes to improving performance and growing a successful business. If you're stuck, overwhelmed, or unfocused you should check out this conversation, I just love how Jen supports business leaders! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Are you trying to get more donors and more attendees to come to your nonprofit fundraising events? Today, I have the privilege of talking with Gazala Uradnick of GFS Events, she's a client of mine, and we've worked together with other nonprofits. She started working with nonprofits in 2012 when she created GFS Events, because she was on a nonprofit board and volunteered. And she could see that they needed help in fundraising and strategic event planning. So I wanted to talk to her about her success because she has grown. She has some amazing tips and strategies to help nonprofits rake in more donations with their fundraising efforts and events. We also talked about pivoting to doing virtual online events and also some great tips on how to leverage online, virtual platforms for nonprofits. If you are out there listening and are involved with a nonprofit, this is the episode for you! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Can you tell your story with animation? In this episode of Make Your Marketing. I interviewed Karl Pontau, who is the owner of Squash and Stretch Productions, an animation studio outside of San Francisco. And this is such a great episode here. So many golden nuggets of why you should consider animation-style explainer videos to tell your story for your business. There are different ways to create emotion and to save time through explainer videos, you distill your idea into these "shorts" and it goes much farther than just the cheap explainer videos that we're used to seeing in the market. You're going to want to take your notes, and maybe even listen a couple of times, Karl has some great takeaways. He and his team, create custom animations to explain very complex concepts. We're going to talk about some of the things that he's helped businesses explain and how crafts a story formula that works for these videos. I even get vulnerable and let Karl review my website using his five-point assessment, and it's quite revealing. You can get the same powerful review for free. The link is in the notes and mentioned in the episode. And he has quite an origin story explaining why he got into animation. So I hope you give it a listen, this is a good one! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Neen James believes that when we pay attention to what matters most, we make more money, get more done, and develop stronger relationships. I agree. It's a busy world out there and focused attention with your priorities in mind will help you be more efficient and more productive. We all know this, but it is easy to get distracted, become overwhelmed, and try to "multitask" to get more done. Our unrealistic expectations often lead to frustration. After seeing Neen speak, I knew I had to bring her onto the show! She's a real "Energizer Bunny" and her techniques and strategies for maintaining priorities can be life changing. And there's a reason she's been named one of the top speakers on leadership by Global Guru multiple times. It's not about doing everything, it's about doing the things that matter most. This episode is chock-full of goodies, get ready to take some notes! If you are looking to regain control of your overwhelming and over-committed life, listen to this episode and hop on the Neen Train! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

What is direct response copy? And why is it an investment you must make in your business? Copy is every single word you use to promote, sell, and deliver your product or service in your business. And because you can't promote and sell your offerings without communicating what they are and how they help people, your sales copy has one of the most important jobs in your company. Today I'm talking with one of the best copywriters in the industry, Mara Glazer. Do you know you need amazing copy but just don't have the time to sit down and get the words on paper? Or maybe you ace it when it comes to content but can't seem to make your sales copy come to life. When you sit down to start writing your sales copy, do you find yourself at a loss for words? Listen to this episode, and you'll discover some tips and tricks to get you unstuck. Have the right words on your website and within your brand message is critical to your success. If you confuse prospects, they won't continue down your sales path or funnel. To create an engaged and interested audience, you will need the conversion copy that works, and that's what Mara does best. She's been called the "World's Best Female Copywriter" for good reason. Check out our conversation, and you'll b sure to come away with some golden nuggets, I know I did! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Every business needs referral partners and clients. Without referral partners and clients, businesses can’t survive. Today I'm talking with Dr. Jeremy Weisz of Rise25. Dr. Weisz and his partner, John Corcoran, help their clients launch podcasts, which allow them to leverage their new show and start conversations with their highest value referral partners, clients, and strategic partners. Dr. Weisz has been in the podcasting game since 2008 and has honed his process to a "T." You can take the conversations you are already having, or build new connections, and create amazing content. Their goal at Rise25 is to make sure their clients get ROI from their podcast by forming valuable relationships and being a leader in their space. I'm so glad I started this podcast, and after picking up some more great tips from Jeremy, I'm convinced it was the right thing to do. He feels it is THE best way to generate leads and grow a business. And after you listen to this episode of Make Your Marketing and our conversation, you will probably feel the same! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

To be successful today, businesses must understand the questions, concerns, and problems their buyers have, and address them as thoroughly and with as much integrity as possible. Every day, consumers turn to search engines to ask billions of questions. Having the answers they are looking for can attract ideal prospects to your company―but only if your content strategy puts your answers where they can find them. Today I have the author of one of my marketing go-to guide, Marcus Sheridan on the show. And that guide, the book "They Ask, You Answer", details proven strategies for transforming your sales and marketing plan into a powerhouse for your company. I call it my "secret jet fuel" because it's like throwing gas on fire, explosive! Listen in today as we go over some detailed examples and tactics you could easily begin to employ tomorrow, bringing results and more sales. And then get the book. I've read it at least four times and I gain valuable insight and ideas every time. This is a killer interview and will definitely help you Make Your Mark(eting)! ~ Pia Get all links, resources and show notes at https://makeyourmarketingpodcast.com