Welcome to the newest car dealer podcast, "Make Your F&I Profit Stick" by Rebecca Chernek. The automotive industry is changing faster than ever, and now is the time to take your career in automotive to the next level. Whether you're seeking to be the best in F&I or maybe you're an account rep and you want to learn what goes on behind dealer doors so that you can serve your customers better, Make Your F&I Profit stick is for you. But who is Rebecca Chernek and why should you listen to this podcast? In this episode, Rebecca (Becky) shares how she got her start in the industry, and what has led her to creating this podcast as a way to help retail automotive dealers gain practical insights from her years of experience in the business.   What we discuss in this episode: Rebecca's father owned a dealership, but never anticipated that she would want to work in a "man's business." She proved him wrong by cutting against the grain and claiming her stake as a powerful, record-setting woman in automotive. As a Saturn sales person, Becky learned the importance of selling value over price and how customers want to get the most value for their money. During her time at JM&A Group, Becky spent time across the United States working with dealerships of every size. This experience helped her understand the varying needs of each dealership based on size, culture, demographics, and so much more. She also witnessed first-hand that dealers who implemented a solid in-store process sold more vehicles, preserved more margin on the front and back-end of a car deal, and maintained long-term client relationships over those who were merely chasing numbers. A dealer who has some sort of a process will fair better than those who don't. That is more relevant in today's automotive industry climate than ever before and will continue to grow in relevancy with time. When Becky was made responsible for a large AutoNation store overseeing their F&I process, she was responsible for implementing a process and way of selling F&I that had never been done before. It was that innovation before it's time that led Becky to begin consulting dealers on F&I process and helping dealers from coast to coast implement a process that helps them drive significant performance. Being upfront with customers doesn't have to mean generating less profits. It can mean the exact opposite. Becky's experience working as the F&I director for a 14-rooftop dealer group brought her to a whole new level and was one of the best professional experiences of her life. She learned valuable lessons that have stuck with her and have helped others perform at an accelerated pace.   Subscribe to the show so that you never miss an episode!   Each week we'll release expert interviews, conversations and training on the topics below. Why the rich get richer and how you can too Which loyalty programs to stick with and which ones to ditch How to win and influence people to get results that stick Are tracks a thing of the past? Is your F&I manager breaking laws Overcoming objections in today's market How to win at digital retailing Breaking bad habits that cost you customers Why tracking performance is critical to your success How to protect your store against cyber attacks How to present the menu The best products to put on your menu How to keep the menu simple Time for a makeover Strengthening broken relationships Re-hashing isn't dead and why you should do it Getting better support form your account rep And so much more!   Connect with Becky Chernek: LinkedIn - https://www.linkedin.com/in/beckychernek/ Facebook - https://www.facebook.com/rebecca.chernek.1/ F&I Today with Becky Chernek - https://www.facebook.com/groups/260984864044461 Website - www.chernekconsulting.com