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Make The Logo Bigger
Advertising Production Academy
32 episodes
6 days ago
All about the world of advertising and marketing through a production lens.
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Marketing
Business
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All content for Make The Logo Bigger is the property of Advertising Production Academy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
All about the world of advertising and marketing through a production lens.
Show more...
Marketing
Business
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S.1 E.20 - Matt Stoddart: Executive Creative Director @ TBWA
Make The Logo Bigger
45 minutes 20 seconds
10 months ago
S.1 E.20 - Matt Stoddart: Executive Creative Director @ TBWA

Matt Stoddart is the Executive Creative Director at TBWA Melbourne.

He has spent over two decades challenging the conventions of his profession. From humble beginnings as a graphic designer in Christchurch, New Zealand, to his current role as ECD, Matt’s career has been determined by his commitment to craft, innovation, and an unrelenting 'hunger'.

His accolades, including Cannes Lions, Spikes & a Yellow Pencil, speak to the impact of his work but it’s his philosophy and approach is what sets him apart.

In the episode, Matt shares how he navigates the delicate balance between creative chaos and structure, why staying hungry is essential for young creatives and how to spot the magic in an idea, even when it's scribble on a scrap of paper. He delves into the role of producers as creative partners, the art of collaboration with directors and the lessons he’s learned from crafting campaigns like the award-winning ‘VLine Guilt Trips.’

You’ll also hear his perspective on how to lead team members, the importance of being relentless in your work ethic, and how to build a career that’s not just successful but hopefully deeply satisfying.

Make The Logo Bigger
All about the world of advertising and marketing through a production lens.