JH Walker is a storyteller who doesn’t just direct, he conducts.

JH joins us for a raw, honest chat about what it means to hold onto humanity in a world driven by deadlines, deliverables and now AI.

He talks about why writing your vision down - distilling it into words and pictures - isn’t just about selling a treatment. It’s about testing your thinking. Making it legible. Making it real.

We dive into what happens on set when chaos strikes and the director becomes the ringmaster and why a good producer isn’t just a project manager but a shield, a translator and an ally.

JH also opens up about his love/hate relationship with AI - a tool that can now mimic his visual style with eerie accuracy.

Which leads to the big questions:

What is creativity when everyone can make it?

And what’s the meaning of something being unique if nothing we see feels unique anymore?

This episode is about more than making commercials. It’s about fighting to bring truth to the frame and reminding ourselves why we got into this in the first place.