Victoria Connors is a producer and business owner with over 30 years in advertising production.

Vic has had front row seats to how the industry has truly changed from the shift to digital to the rise of flexible hybrid creatives. We talk about how production roles have evolved, why no but is often the right answer and how Eric, Tom and Bruce builds jobs with a good, better, best model.

There's insight into the questions worth asking upfront. The value of collaboration over ego and why good producers don't just take direction, they ask why, clarify intention and spot the gaps before they become problems.

Victoria also discusses the pressure of high stakes shoots, the gaps she sees in today's producers and what it really means to have your crews back when things go wrong.