Pat Langton has been a Creative Director, an ECD, run his own agency, sold it, started a new creative studio and somewhere along the way picked up producing too. It’s rare to find someone who’s navigated the agency world, client expectations, the creative process and production with such hands on experience.

Pat’s story is one of evolution. From his early days at RMIT to working at big shops like Ogilvy and McCann and then taking the leap into business ownership -twice - he’s gathered a ton of lessons along the way.

We get into all of it: what it’s like selling your “baby,” how he’s challenging the traditional agency model, and why he thinks it’s time for a serious shake-up in the way we work.