Business Strategies to Increase Revenue & Profits

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Make the Grade Experience

Dr Steven Greene

184 episodes

1 week ago

Welcome to the Make the Grade Experience, the high-impact podcast where Dr. Steven Greene empowers students, entrepreneurs, business owners, and go-getters of all kinds to accelerate their success journey through actionable techniques and concepts — one actionable episode at a time.

Grounded in Dr. Greene’s Triangle of Success framework — Product, System, Mentoring — this show delivers proven tools, real-world strategies, and inspiring conversations with high performers, innovators, and experts.

Whether you’re building a business, launching a dream, or optimizing your mind and body, every episode gives you the clarity, confidence, and practical steps you need to get to the next level — fast.

The podcast is a combination of tips by 30+ year entrepreneur and educator Dr Greene as well as a cast of guests with broad experiences and skills to share.

Recent episodes include:

Fundraising secrets for entrepreneurs
The Student Entrepreneur Academy
Passion as your business superpower
Health breakthroughs to boost your energy and drive
How storytelling and networking fuel success

If you're ready to design a life of purpose and performance, this show is your weekly success toolkit. Subscribe now and start making the grade in every area of your life.

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Fundraising secrets for entrepreneurs
The Student Entrepreneur Academy
Passion as your business superpower
Health breakthroughs to boost your energy and drive
How storytelling and networking fuel success

If you're ready to design a life of purpose and performance, this show is your weekly success toolkit. Subscribe now and start making the grade in every area of your life.

Business Strategies to Increase Revenue & Profits | Brent Holtman - Ep 173

Make the Grade Experience

33 minutes

2 months ago

Business Strategies to Increase Revenue & Profits | Brent Holtman - Ep 173

Business Strategies for Increasing Revenue and Rrofits.

Key Takeaways

Brent Hultman's Kairos Profit Coach system uses 22 specific strategies to increase business throughput and revenue
Competing on price is a "race to the bottom" - businesses should focus on communicating unique value to ideal clients
Small businesses can often find $100k+ in additional annual revenue by optimizing expenses and operations
Having clarity on ideal clients and their key problems allows businesses to charge more while being perceived as the value leader

Topics Brent's Background and Business Approach

Decades of experience in entrepreneurship, business coaching, and leadership development
Pivoted during COVID from team/leadership focus to profit coaching system
Uses 22 specific strategies to increase business throughput and revenue
Looks at whole business picture vs just leads/marketing

Defining Ideal Clients and Unique Value Proposition

Avoid "Me Too" marketing that sounds like competitors
Create clear "Position of Market Dominance" statement
Example: Cell phone store targeting seniors with simple, frustration-free phones
Use formula: Captivate (headline), Fascinate (sub-headline), Educate, Close

Avoiding the "Race to the Bottom" on Price

Many businesses compete solely on price due to lack of differentiation
This reduces profit margins and is unsustainable long-term
Instead, clearly communicate unique value to ideal clients
Can charge higher prices while being perceived as value leader

Finding Hidden Revenue in Small Businesses

For $1-5M revenue companies, can often find $100k+ additional annual revenue
Review expenses monthly - look for unused subscriptions, cost overruns, etc.
Don't try to market like large national brands without the budget
Focus on clear messaging to ideal clients vs broad, expensive marketing

Maintaining Long-Term Client Relationships

Ask clients why they do business with you and what they'd like to see
Consider expanding offerings or strategic partnerships to provide more value
Be prepared to act on client feedback to show you're listening

Next Steps

Download Brent's free ebook from KairosProfCoach.com
View sample strategy videos on Brent's website
Consider reaching out to Brent for coaching on implementing profit strategies
Review your own business expenses and messaging to ideal clients
Ask your clients for feedback on why they do business with you

Action Items

Email book cover image + any logo/graphics for show notes to steve@makethegradegreene.com by Friday - WATCH (5 secs)

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