Why Waiting is The Riskiest Thing You Can Do Right Now

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Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

444 episodes

2 weeks ago

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less. (Formerly Rebel Uprising Podcast)

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Marketing

Business,

Entrepreneurship

Why Waiting is The Riskiest Thing You Can Do Right Now

Make Marketing Suck Less for Expertise-Driven Solo Businesses

10 minutes

1 month ago

Why Waiting is The Riskiest Thing You Can Do Right Now

If your clients can’t clearly see why your services are essential right now — not just nice-to-have — they’ll choose someone else.

In this short, ranty episode, I break down why waiting to fix your message is the riskiest move you can make heading into 2026. The economy is shifting, clients are tightening budgets, and experts who can’t clearly communicate their value are about to feel the squeeze.

You’ll learn:

The signs your message isn’t working (and what that’s costing you)
Why “more marketing” isn’t the answer — better messaging is
How to position your work as essential in an uncertain economy
What you can do right now to make your business unmistakable

If you’ve been waiting for the “right time” to get your messaging dialed in — this is it.

🎧 Listen now, then book your private tour of The Expert Up Club to fix your message before 2026 hits.