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Make Marketing Suck Less for Expertise-Driven Solo Businesses
Dr. Michelle Mazur
444 episodes
2 weeks ago
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less. (Formerly Rebel Uprising Podcast)
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Marketing
Business,
Entrepreneurship
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All content for Make Marketing Suck Less for Expertise-Driven Solo Businesses is the property of Dr. Michelle Mazur and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less. (Formerly Rebel Uprising Podcast)
Show more...
Marketing
Business,
Entrepreneurship
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Screw Being 'Less Expert'—Unabashedly Market Your Smarts
Make Marketing Suck Less for Expertise-Driven Solo Businesses
12 minutes
8 months ago
Screw Being 'Less Expert'—Unabashedly Market Your Smarts

Here's what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you're not curious enough. 


You're preyed upon by unscrupulous business owners because you are curious. 


You love learning. So when you see that shiny new marketing program, you're tempted to buy it because surely you need to learn more about marketing, right? 


You're not an expert in marketing and learning will get you there. 

But what if that wasn't true? 


What if you don't need to learn anything more about marketing? 


Want to hear more about The Expert Up Club? Book Your Private Tour Here


Full show notes and transcript are here.

Make Marketing Suck Less for Expertise-Driven Solo Businesses
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less. (Formerly Rebel Uprising Podcast)