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Make Marketing Suck Less for Expertise-Driven Solo Businesses
Dr. Michelle Mazur
444 episodes
2 weeks ago
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less. (Formerly Rebel Uprising Podcast)
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Marketing
Business,
Entrepreneurship
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All content for Make Marketing Suck Less for Expertise-Driven Solo Businesses is the property of Dr. Michelle Mazur and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less. (Formerly Rebel Uprising Podcast)
Show more...
Marketing
Business,
Entrepreneurship
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How to Make Your Offer Essential (Not Expendable) in a Downturn
Make Marketing Suck Less for Expertise-Driven Solo Businesses
14 minutes
6 months ago
How to Make Your Offer Essential (Not Expendable) in a Downturn

Let’s play a quick game. I say a thing, and you tell me if it’s:

  • Essential
  • A Treat
  • Postponable
  • Expendable

Toilet paper? Essential.

Fancy lip gloss? Treat.


A new couch when the old one still works? Postponable.


An app that teaches your cat to manifest abundance? …Expendable (sorry to my kitties cat…you manifest enough Churus).

Here’s the rebel truth:


Your clients are playing this exact same game with your offer.

Right now. Whether they realize it or not.

And if you land in the wrong bucket, guess what? They’re not buying.

So let’s talk about how to make your offer feel like a must-have, not a maybe someday—especially in a shaky economy where “nice to have” just doesn’t cut it anymore.

Want to hear more about The Expert Up Club? Book Your Private Tour Here


Full show notes and transcript are here.


Make Marketing Suck Less for Expertise-Driven Solo Businesses
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less. (Formerly Rebel Uprising Podcast)