Charique Richardson, founder of Digital Innovation Media Group, joins host Josh Owen to dive deep into how AI is transforming social media marketing. We explore the latest advancements in AI tools like ChatGPT and Claude, discussing how they can simplify content creation, streamline analytics, and enhance social media strategy. Charique shares practical tips on personalizing content while avoiding over-reliance on AI, emphasizing that technology should assist rather than replace human creativity and decision-making.
We also get into actionable advice for business owners looking to implement AI into their marketing efforts, from selecting the right tools to customizing them for better results. Plus, Charique offers insight into her work teaching AI in business and the importance of balancing automation with authenticity.
Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.
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