How This Mom Built a Million-Dollar Brand with Zero Marketing - Cheryl Yeo

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Make It Work

Sarah Wong

44 episodes

3 days ago

🌏 𝐇𝐄𝐀𝐑𝐃 𝐈𝐍 𝟒𝟎 𝐂𝐎𝐔𝐍𝐓𝐑𝐈𝐄𝐒 & > 𝟔,𝟓𝟎𝟎 𝐃𝐎𝐖𝐍𝐋𝐎𝐀𝐃𝐒 🎉 Hi! I'm Sarah, a working mom of two 👨‍👩‍👧‍👦 🇸🇬✝️ If you're seeking work-life balance inspiration or ever wondered, "Can one have it all?", this podcast is for you. Join me every other Wednesday as I uncover stories of ambitious moms in Asia redefining work, family, and everything in between. Follow along and let's Make It Work together! 💪 Check us out on Instagram for the best moments in our episodes, parenting comedy, inspiration and more 👉🏻 https://linktr.ee/makeitwork.podcast

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Kids & Family

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Parenting

Kids & Family

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How This Mom Built a Million-Dollar Brand with Zero Marketing - Cheryl Yeo | Ep29

Make It Work

35 minutes 3 seconds

5 months ago

How This Mom Built a Million-Dollar Brand with Zero Marketing - Cheryl Yeo | Ep29

🎉 SPECIAL PROMO 🎉 Enjoy 10% OFF all products from iAM health! Just use the code “MAKEITWORK10” at checkout.

Listen to the remarkable journey of Dr. Cheryl Yeo, who transitioned from a stable career in a lab to building a thriving health supplement company while navigating the complexities of motherhood, (mostly) solo parenting, and personal growth.

We talked about:

👩‍👧 The health scare with her child that sparked a bold career shift

🚗 Hustling through side gigs (including Grab Hitch!) to fund a dream from the ground up

📉 Facing rejection, failure, and zero business background—and pushing through anyway

🧠 Why probiotics are misunderstood—and how iAM Health is changing the game with science-backed strains (especially for Asians!)

💬 Her honest advice for working momsDr. Cheryl Yeo, a mom of two with a PhD in Cellular Biology, worked in a lab before starting her company, iAM Health. Her decision was driven by the need for flexibility for her children and her passion for helping others through nutritional supplements. Without family in Singapore and a husband who traveled frequently, she lacked a traditional "village" support system. A scary incident involving her young son's seizure made her confront the conflict between her demanding job and her family's needs, solidifying her decision to make a change.

Today, Dr. Cheryl leads iAM Health, an award-winning health supplement company known for its high-quality, research-driven probiotic products tailored to specific health needs. Despite starting with minimal marketing expenditure, the company experienced significant organic growth, now boasting revenue over a million. Her journey highlights the power of resilience, conviction, and finding balance in the challenging intersection of entrepreneurship and motherhood.

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Chapters:

01:08 Welcome to Make It Work Podcast

01:34 Dr. Cheryl Yeo: From PhD Lab to Probiotic Powerhouse

02:03 Why a Mother Left Her Stable Lab Job for Zero Income

02:45 The Pivotal Moment That Sparked Change

03:50 Unpacking the Invisible Mental Load of Solo Parenting

07:08 How a Birthday Party Taught Cheryl to 'Let Go'

10:33 Strategic Side Hustles Paved the Way to Entrepreneurship

11:03 The Humble Beginnings of iAM Health

13:06 When Rejection Hit Hard (and 4-Star Grab Ratings Hurt More!)

15:33 Why Your Gut is the Key to 90% of Your Health