In this episode, Loretta Beiler recounts her history of home-based bread and roasted coffee business, how a surprise trip to Italy inspired her to create sourdough bread classes in her home, and how these and her family’s coffee business complement each other in bringing healthy, clean products and services to the Lancaster, PA community. She also discusses how she organizes her business to ensure she can be at her best not only for her business but also for her family life. Loretta an...
All content for Make It and Sell It is the property of Cory Heyman, Cottage Cupboard Cooperative and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, Loretta Beiler recounts her history of home-based bread and roasted coffee business, how a surprise trip to Italy inspired her to create sourdough bread classes in her home, and how these and her family’s coffee business complement each other in bringing healthy, clean products and services to the Lancaster, PA community. She also discusses how she organizes her business to ensure she can be at her best not only for her business but also for her family life. Loretta an...
006 Lessons from the Direct to Consumer Industry, with Jenna Watkins, Personal Care Product Director
Make It and Sell It
34 minutes
5 years ago
006 Lessons from the Direct to Consumer Industry, with Jenna Watkins, Personal Care Product Director
This episode veers somewhat away from our typical discussions with makers into a sister industry, “direct to consumer,” to explore how this industry markets and sells its products and lessons that can be applied to home-based production. “Direct to consumer” is a product distribution model that relies on representatives to sell a company’s products directly instead of through stores—think Tupperware, Cutco knives, or Mary Kay cosmetics. This is quite different from home-based productio...
Make It and Sell It
In this episode, Loretta Beiler recounts her history of home-based bread and roasted coffee business, how a surprise trip to Italy inspired her to create sourdough bread classes in her home, and how these and her family’s coffee business complement each other in bringing healthy, clean products and services to the Lancaster, PA community. She also discusses how she organizes her business to ensure she can be at her best not only for her business but also for her family life. Loretta an...
