Join Bottlebrush Film, Gione & Hannah da Silva, Kennedy Nicole Films, William Sarmiento, Los MAWI and myself in this live panel discussion at the Amar Workshop in Cartagena, Colombia, where we explore the significance of developing a unique style in an oversaturated market. The conversation delves into the importance of branding, finding one's authentic voice, and the creative processes involved in wedding filmmaking. Panelists share personal experiences, challenges, and insights on how to navigate the industry while staying true to their artistic vision. The discussion emphasizes the need for intentionality in capturing moments and the value of collaboration and communication with clients and vendors. Takeaways - Developing a unique style is crucial for standing out in wedding filmmaking. - Branding should reflect your personal style and voice. - Finding the right clients is essential for a successful business. - Your brand can evolve over time; it's a continuous process. - Experimenting with different styles helps in discovering your authentic voice. - Capturing the celebration aspect of weddings is as important as the emotional side. - Intentionality in shooting and editing leads to more authentic films. - Using keywords can help clarify your vision and approach to each wedding. - Collaboration with other vendors enhances the overall experience. - It's important to show all aspects of a wedding, not just the highlights.