Send us a text Charles Rapson takes us on a fascinating journey through his accidental discovery of social enterprise and his current mission as Social Economy Growth Lead at West Midlands Combined Authority. With refreshing candour, he shares how he's leveraging his position to champion a sector that employs over 100,000 people and engages 200,000+ volunteers across the West Midlands. The conversation reveals how Charles has successfully shifted perceptions of the social economy within regi...
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Send us a text Charles Rapson takes us on a fascinating journey through his accidental discovery of social enterprise and his current mission as Social Economy Growth Lead at West Midlands Combined Authority. With refreshing candour, he shares how he's leveraging his position to champion a sector that employs over 100,000 people and engages 200,000+ volunteers across the West Midlands. The conversation reveals how Charles has successfully shifted perceptions of the social economy within regi...
A marketing masterclass for social and impact entrepreneurs with Ayo Abbas
Make An Impact Podcast
33 minutes
2 years ago
A marketing masterclass for social and impact entrepreneurs with Ayo Abbas
Here's a rollicking, rip-roaring marketing 101 with Ayo Abbas.Ayo specialises in B2B (business to business) marketing for the built environment. And she believes marketing shouldn't be a weird, mystical art. We hear:why you should always remember you're marketing to peoplethe problem with customer avatars â "I hate them" says Ayo, and confusing funnelswhy Ayo finds marketing architecture, engineering and other built environment services so much more interesting (and more of a mental c...
Make An Impact Podcast
Send us a text Charles Rapson takes us on a fascinating journey through his accidental discovery of social enterprise and his current mission as Social Economy Growth Lead at West Midlands Combined Authority. With refreshing candour, he shares how he's leveraging his position to champion a sector that employs over 100,000 people and engages 200,000+ volunteers across the West Midlands. The conversation reveals how Charles has successfully shifted perceptions of the social economy within regi...
