What happens when a seasoned CPG operator and Liquid Death investor comes home to launch her own brand in Maine?

Jen Millard is no stranger to growth. She helped take Bed Bath & Beyond public. She sold startups to Mastercard and DoorDash. And after decades of success, she returned to her home state to launch mainelove — a fast-growing canned water company that taps into Maine’s most undervalued natural asset: its water.

In this episode, Jen joins Jonathan Bush to talk about:

• What makes Maine’s water the best in the country

• Why our 20-year economic plan doesn’t mention water once

• What it’s like to scale a consumer brand in a state with no startup infrastructure

• How we can build a real entrepreneurial ecosystem in Maine

• Why most of our natural resources still leave the state unprocessed

This is a conversation about optimism, frustration, and the untapped economic potential right under our feet.

Listen in, and then ask yourself: why hasn’t Maine built the water economy yet?