If you’ve ever walked out of a coffee chat or networking event wondering, “Was that really worth my time?” — this episode is for you. In this solo episode, Jennifer Kok, business strategist and founder of Next Wave Business Coaching, dives into Pillar #3: Your Network from her 9-Pillar Profitable Business Framework. Jennifer reveals why most entrepreneurs don’t have a marketing problem, they have a follow-up problem. In this episode, you’ll learn why your network might be the most underused p...
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If you’ve ever walked out of a coffee chat or networking event wondering, “Was that really worth my time?” — this episode is for you. In this solo episode, Jennifer Kok, business strategist and founder of Next Wave Business Coaching, dives into Pillar #3: Your Network from her 9-Pillar Profitable Business Framework. Jennifer reveals why most entrepreneurs don’t have a marketing problem, they have a follow-up problem. In this episode, you’ll learn why your network might be the most underused p...
Episode 40: Stop Guessing: How to Truly Understand Your Customers
Main Street Success Stories
34 minutes
5 months ago
Episode 40: Stop Guessing: How to Truly Understand Your Customers
In this episode, Jennifer sits down with Curt and Rob, co-founders of HUMN Marketing Agency, to unpack the power of customer-centered storytelling and human-first marketing strategy. With complementary backgrounds in design, nonprofit leadership, and brand messaging. The conversation dives into the importance of understanding your customers on a deeper level—and how most business owners are marketing based on assumptions, not insights. You’ll learn how to use frameworks like StoryBrand, plus ...
Main Street Success Stories
If you’ve ever walked out of a coffee chat or networking event wondering, “Was that really worth my time?” — this episode is for you. In this solo episode, Jennifer Kok, business strategist and founder of Next Wave Business Coaching, dives into Pillar #3: Your Network from her 9-Pillar Profitable Business Framework. Jennifer reveals why most entrepreneurs don’t have a marketing problem, they have a follow-up problem. In this episode, you’ll learn why your network might be the most underused p...
