Margaret Wishingrad: Reinventing Cereal with Heart and Innovation

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Magnetic with Saagar Mehta

PLTFRM Productions

25 episodes

2 days ago

Through a non linear journey, I have experienced life through many lenses; a son of immigrant parents, a DJ, a Wall Street banker, and now as a father, husband and a passionate executive of our firm PLTFRM. Inspiration for me was invaluable in growing, attracting and getting grounded to what matters the most. Magnetic is a series aimed at sharing the conversations that inspire me. I hope they do the same for you.

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Margaret Wishingrad: Reinventing Cereal with Heart and Innovation

Magnetic with Saagar Mehta

1 hour 12 minutes 4 seconds

5 months ago

Margaret Wishingrad: Reinventing Cereal with Heart and Innovation

In this captivating episode of Magnetic, host Margaret Wishing Grad, co-founder and CEO of Three Wishes Cereal, shares her inspiring journey of reshaping the cereal industry. Learn how a family mission turned into a nationwide challenger brand with clean ingredients and bold flavors.

Margaret discusses the trials and triumphs of launching a company as a family, strategies for earning shelf space and consumer trust, and the importance of authenticity and grit in the CPG world.

The episode also includes an engaging personal narrative about balancing entrepreneurship with family life, and the unexpected adventure of buying chickens. Tune in for valuable insights, marketing strategies, and heartening anecdotes straight from an industry trailblazer.

00:00 Introduction to Today's Guest01:18 Margaret's Personal Journey and Inspiration03:38 Challenges and Innovations in Cereal06:55 Building a Brand and Consumer Trust10:16 Family Involvement and Limited Time Offerings21:44 Balancing Work and Family Life28:10 Efficient Marketing and Future Plans38:21 The Power of Influencer Endorsements39:09 Local Movements and Community Influence41:02 Challenges of Sampling and Retail Strategies43:54 Entrepreneurial Spirit and Brand Building47:22 Inspiration from Luxury Brands01:00:33 Family and Personal Stories01:09:30 Concluding Thoughts and Reflections