Josh Metz: Disrupting Tradition - Building Brands on the Edge

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Magnetic with Saagar Mehta

PLTFRM Productions

25 episodes

17 hours ago

Through a non linear journey, I have experienced life through many lenses; a son of immigrant parents, a DJ, a Wall Street banker, and now as a father, husband and a passionate executive of our firm PLTFRM. Inspiration for me was invaluable in growing, attracting and getting grounded to what matters the most. Magnetic is a series aimed at sharing the conversations that inspire me. I hope they do the same for you.

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Josh Metz: Disrupting Tradition - Building Brands on the Edge

Magnetic with Saagar Mehta

1 hour 3 minutes

7 months ago

Josh Metz: Disrupting Tradition - Building Brands on the Edge

In this episode, we delve deep into the world of marketing with Josh Metz, a former founding member of Tinder and CMO of Sesh.

Josh talks about his journey from architecture to marketing, his role in breaking stigmas around online dating, skincare, and nicotine products, and his innovative approaches to marketing. He shares insights into creating emotional connections with consumers, leveraging AI in future marketing strategies, and changing consumer mindsets through authentic and transparent communication.

This conversation offers invaluable lessons for brands looking to make a significant impact in their respective industries.

00:00 Introduction and Purpose of the Interview00:35 Josh Metz's Background and Early Career01:04 Transition from Architecture to Marketing03:45 Joining Tinder and Revolutionizing Online Dating06:02 Marketing Challenges and Innovations11:45 Educational Marketing and Consumer Trust23:58 Creating Authentic Brand Energy30:32 Marketing Strategies and Authenticity31:42 The Importance of Listening in Business33:11 Balancing Personal Life and Professional Growth34:54 Building Emotional Connections with Brands39:24 The Role of Social Media in Modern Marketing45:15 Challenges and Innovations in the Nicotine Industry59:35 The Future of Consumer Goods and AI01:02:16 Conclusion and Final Thoughts