Dan Gladden: How to Craft a Brand That Resonates

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Magnetic with Saagar Mehta

PLTFRM Productions

25 episodes

1 day ago

Through a non linear journey, I have experienced life through many lenses; a son of immigrant parents, a DJ, a Wall Street banker, and now as a father, husband and a passionate executive of our firm PLTFRM. Inspiration for me was invaluable in growing, attracting and getting grounded to what matters the most. Magnetic is a series aimed at sharing the conversations that inspire me. I hope they do the same for you.

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Dan Gladden: How to Craft a Brand That Resonates

Magnetic with Saagar Mehta

1 hour 1 minute 6 seconds

5 months ago

Dan Gladden: How to Craft a Brand That Resonates

In this episode, we dive deep into the world of brand storytelling with our special guest, Dan Gladden, the Executive Creative Director at Interact Studios. Dan shares his vast experience in building and revamping consumer brands from startup to household names.

We explore what makes a brand magnetic in today’s crowded market, how to uncover a brand's core story, and why clarity, courage, and conviction are essential for creative success.

Dan also delves into the differences between leading a single brand vs. multiple brands, discusses the importance of internal brand communication, and provides valuable insights on avoiding common missteps in direct-to-consumer branding. Whether you're a seasoned marketer or a budding entrepreneur, this episode is packed with takeaways you won't want to miss. Tune in and get inspired!

00:00 Introduction to Today's Guest: Dan Gladin00:58 Understanding the Role of a Creative Director02:25 The Vision and Problem-Solving Approach04:51 Working with Global and Founder-Led Brands06:47 Challenges and Strategies in Brand Redesign18:18 The Importance of Consistency in Global Branding20:45 Adapting DTC Brands for Retail Success29:42 Innovative Packaging and Branding Techniques32:01 The Importance of Clear Branding33:06 Common Missteps for New Founders34:31 The Power of Branding: Case Studies37:01 The Role of Creative Agencies43:25 Building Genuine Relationships in the Industry53:55 Internal Branding and Team Empowerment57:16 Personal Journey and Passion for Design