Jeff Melanson joins us to discuss how creative industries are leveraging technology to stay innovative. Jeff Melanson is renowned for his inventive approach to disruptive innovation, blending bold strategy with practical vision. As Strategic Partner for Unity Technologies, Partner at the Stratagem Group, and Advisor at Lansberg Gersick Advisors, he excels in identifying hidden talent and growth opportunities. Melanson shares his favourite example of a company staying innovative and changing to keep up with current technology—Nintendo!  Highlights from our conversation include: 1. The importance of encouraging people from a young age to embrace their creativity and thinking outside the box. 2. The necessity of using less technical jargon to make technology more accessible to a wider variety of people. 3. Why being open to change is an important leadership quality for guiding organizations through digital transformation.  Host: Maggie John