Instinctively, I’m sure you can relate to what I mean when I say ‘brand cool’ because we’ve all had experiences with products from ketchup to shampoo, coffee houses to cars, shoes to electronics… where we just can’t get enough of a particular brand: its cool just sucks us in.

You can bet that doesn’t happen by accident. That level of desire is crafted and curated and today I want to give you an outline of the individual categories you need to master to get your own brand cool.

In the next few episodes we’ll dive further into each one because there’s just way more to cover than we can get through in one episode.

View show notes and free workbook.

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