What happens when everything you worked toward no longer resonates with you, and how do you build a personal brand from that place of shift, honesty, and self-redefinition?

In this episode of The Magic Hour Podcast, I sit down with Abagail Pumphrey—CEO of Boss Project, host of The Strategy Hour Podcast, and soon-to-be author—for a deeply personal conversation about entrepreneurship, chronic pain, and letting go of the “shoulds” that shape our decisions.

We talk about what it means to hold space for your health while building something meaningful, navigating long-term vision when you can barely see two weeks ahead, and the deeper truth behind personal brands that resonate for the right reasons. Abagail opens up about her experience with PCOS, IVF, and endometriosis, how she’s reframed success on her own terms, and the complicated relationship she has with personal branding—sharing the discomfort, fear, and resistance that comes with being seen while still choosing to show up with vulnerability.

This episode is full of honesty, empowerment, and permission to slow down. If you’ve been in a season of re-evaluation, wondering what success really looks like (or who you’re building it for), this one’s for you.

🎧 In this episode, we talk about:

⚡ Why checking every box still left Abagail unfulfilled and what it took to redefine success

⚡ Choosing boundaries over burnout and letting your business reflect your actual capacity

⚡ What it looks like to shift from scaling at all costs to building a business that prioritizes wellness

⚡ Navigating PCOS, IVF, endometriosis, and the reality of leading a team while living in chronic pain

⚡ How much of yourself to share online and the emotional weight of being visible in a personal brand

⚡ Building a business that can hold your full story, not just the polished parts

This one hit me right in the heart... because sometimes the hardest thing to do is slow down and tell the truth. Let this be your permission slip to get honest, sit with the discomfort and keep going anyway.

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by Flodesk. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: https://flodesk.com/c/UNICORNMARKETING 💌

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