How do you build a business that reflects your values and still leaves room to grow?

In this episode of The Magic Hour Podcast, I sit down with Phoebe Sherman—artist, activist, and founder of Girl Gang Craft—for an honest conversation about creative entrepreneurship, aligned content, and evolving your business with intention.

We explore how Phoebe’s bold designs became a rallying cry for change, the realities of running a values-driven brand, and why pivoting is a powerful act of self-trust. From pivoting her business multiple times to redefining success in the creator economy, this episode is packed with real talk, creative wisdom, and a whole lot of heart. From creating content that connects to choosing brand partnerships that actually make sense, Phoebe doesn’t hold back on the realities of growing a values-led content forward Instagram account. We get into pivoting with purpose, embracing discomfort, and finding your voice in a space that often rewards sameness.

🎧 In this episode, we talk about:

⚡ The origin story of Girl Gang Craft and how one bold design became a movement

⚡ Why content creation rooted in your values is more impactful (and sustainable)

⚡ The messy reality of pivoting your business and navigating seasons of change

⚡ How art, activism, and entrepreneurship can work together to spark collective impact

⚡ The future of influencer marketing and what true alignment looks like—plus Phoebe’s take on pitching brand deals, charging your worth, and building sustainable partnerships (as taught in her Brand Deal Course).

This is your invitation to get grounded in your values, honour your creative path, and make space for what’s next.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by Shopify—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? Start your free trial today!

📝 This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link.

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