What does it mean to build a brand that feels like you from the inside out?

In this episode of The Magic Hour Podcast, I sit down with Ayesha Santos Rodrigo, brand strategist and founder of Ayesha Santos Design Studio, to talk about the deep, often emotional work of building a brand that actually feels like you.

Ayesha shares how she helps founders move beyond the surface-level aesthetics to uncover what they really want to say, how they want to feel, and who they’re becoming. From embracing imperfection to navigating visibility fears, we dive into the tender truths of branding with intention.

This isn’t about logos or mood boards. It’s about embodiment, vulnerability, and reclaiming your voice in a world that rewards sameness.

🎧 In this episode, we explore:

⚡ Why rebranding brings up more emotions than most people expect

⚡ The difference between a “pretty” brand and one that actually converts

⚡ Ayesha’s take on play, power, and profitability in business

⚡ What it means to start creative direction in the body, not a brand board

⚡ Letting go of old versions of yourself to step into something bigger

If you’re navigating a pivot, rebrand, or simply craving more honesty in how you show up—this one’s for you.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

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📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by The Contracts Market—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.

📝 This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link.

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