094 | Roberta Mariani | Beyond Brand Training: Education & The Evolution of Aperitivo with Savoia & Italicus

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MAFFEO DRINKS

Chris Maffeo

113 episodes

1 week ago

The MAFFEO DRINKS Podcast delivers no-nonsense insights on building beverage brands from the ground up in the on-trade. Heard in 100+ countries with 100+ episodes, host Chris Maffeo brings 20+ years of experience building premium drinks brands across 30+ markets, from beer to whisky. He interviews founders, bartenders, distributors, and managers, covering distribution strategy, route-to-market, brand activations, and how brands grow from bottle to case to pallet. Brands are built bottom-up. Deep dive analysis at maffeodrinks.com

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All content for MAFFEO DRINKS is the property of Chris Maffeo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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094 | Roberta Mariani | Beyond Brand Training: Education & The Evolution of Aperitivo with Savoia & Italicus

MAFFEO DRINKS

40 minutes 26 seconds

8 months ago

094 | Roberta Mariani | Beyond Brand Training: Education & The Evolution of Aperitivo with Savoia & Italicus

In this episode of the Maffeo Drinks Podcast, host Chris Maffeo chats with Roberta Mariani, the Advocacy Director for Savoia and Ital Spirits.

Roberta shares her extensive experience in the hospitality and drinks industry, offering insights on building effective advocacy programs, the rise of the aperitivo culture, and focusing on category education over brand promotion.

They also discuss the evolving role of Italian bartenders, the increasing popularity of vermouth and Amari, and the critical issue of well-being within the industry.

Whether you're in the drinks business or simply a cocktail enthusiast, tune in for a deep dive into the latest industry trends and tips for achieving a sustainable work-life balance.

Timestamps:

00:00 Introduction and Welcome

00:32 Guest Introduction: Roberta Mariani

02:41 Building Brand Advocacy

07:34 The Rise of Aperitivo Culture

12:47 The Role of Italian Bartenders

23:56 Innovative Cocktail Creation

31:18 Promoting Well-being in the Industry

38:49 Conclusion and Final Thoughts