THE SCIENCE OF TRUST w/ Seed´s Co-Founder

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MADWOMEN

Mia Pokriefka and Elissa O'Dell

14 episodes

5 days ago

Welcome to MADWOMEN. The conversation series featuring those mad enough to shape culture, not chase it. We went viral before virality had a name, but building two companies taught us that “build it and they will come” doesn’t cut it in the algorithmic age. Attention isn’t given. It’s earned. Not with noise, but with guts. MADWOMEN is for those who do it differently. Hosted by Mia Pokriefka and Elissa O’Dell, each episode explores the method behind the madness with the boldest minds shaping what we see, share, and buy. @madwomen_studios

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THE SCIENCE OF TRUST w/ Seed´s Co-Founder

MADWOMEN

1 hour 9 minutes 8 seconds

1 week ago

THE SCIENCE OF TRUST w/ Seed´s Co-Founder

Meet Ara Katz, Co-Founder of Seed, the microbiome science company pioneering innovations in probiotics, prebiotics, and postbiotics. Seed’s work spans from gut and skin health to coral reef restoration—and even microbes in space.

Before founding Seed, Ara worked in media, design, and tech. After a personal health experience reshaped her perspective, she set out to reimagine how science is communicated.

In this episode, Ara shares how she and her team transformed microbiome science into a cultural movement, bridging the gap between cutting-edge science and everyday life.

In this episode, we get into:

Why you can’t brand your way to trust
Seed’s anti–gatekeeping approach to knowledge
M- The most underrated ingredient in product design
Launching the first vaginal synbiotic and evolving women’s health
Why AI can be a tool for empowerment—not replacement.

This is: The Science of Trust

Welcome to the MADNESS.

Connect w/ Ara Katz & Seed

https://www.instagram.com/arakatz/

https://www.instagram.com/seed/

https://www.linkedin.com/in/arakatz/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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