THE CHAOS, CRAFT, AND COST OF VIRALITY w/ Hearst Magazines's VP of Video

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MADWOMEN

Mia Pokriefka and Elissa O'Dell

14 episodes

5 days ago

Welcome to MADWOMEN. The conversation series featuring those mad enough to shape culture, not chase it. We went viral before virality had a name, but building two companies taught us that “build it and they will come” doesn’t cut it in the algorithmic age. Attention isn’t given. It’s earned. Not with noise, but with guts. MADWOMEN is for those who do it differently. Hosted by Mia Pokriefka and Elissa O’Dell, each episode explores the method behind the madness with the boldest minds shaping what we see, share, and buy. @madwomen_studios

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THE CHAOS, CRAFT, AND COST OF VIRALITY w/ Hearst Magazines's VP of Video

MADWOMEN

40 minutes 39 seconds

1 month ago

THE CHAOS, CRAFT, AND COST OF VIRALITY w/ Hearst Magazines's VP of Video

Meet Jason Ikeler, Hearst Magazines’ VP of Video and Creative Strategy. From Cosmo to Harper’s Bazaar to ELLE, Jason is likely the reason you can’t stop scrolling. He’s behind some of your favorite videos on Instagram, TikTok, and YouTube—everything from celebrity interviews to fashion shoots. Jason has created hit series with stars like Billie Eilish, Julia Fox, and John Legend.

In this episode, Jason takes us inside the chaos and craft of creating original content:

How to balance personal taste, ad $$, & audience expectations
Jason’s philosophy: “there are no new ideas”
Originality > Trends
Why Phoning It In became a viral hit w/ Billie Eilish, Julia Fox, etc
The role of failure
Where ideas come from (not from 15-person brainstorms)
What it really takes to get celebrities off script
The secret sauce that keeps Hearst at the center of culture

This is: The Chaos, Craft, and Cost of Virality

Welcome to the MADNESS

Connect w/ Jason Ikeler

https://www.instagram.com/jasonikeler/

https://www.linkedin.com/in/jasonikeler/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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